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Acer Global CEO Jason Chen Announces Make in India Prospects

Acer CEO, Jason Chen, unveiled extensive expansion plans to explore new segments such as consumer electronics, eMobility, and AI PCs.

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Bharti Trehan
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Acer Global CEO Jason Chen Announces Make in India Prospects

Acer Global CEO Jason Chen Announces Make in India Prospects

During his visit to India, Acer's Chairman and CEO, Jason Chen, reiterated the company's dedication to the flourishing Indian market. With a focus on growth, innovation, and sustainability, Acer unveiled extensive expansion plans to explore new segments such as consumer electronics, eMobility, and AI PCs. Recognizing India's pivotal role, the company is committed to introducing eco-friendly products and aligning its strategies with the evolving demands of the Indian market, showcasing a holistic approach to contribute to the country's technological advancement.

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Acer's strategic initiatives resonate perfectly with the distinctive needs of the Indian market, exemplified by the introduction of air and water purifiers customized to local requirements. This commitment is further underscored by Acer's active participation in the 'Make in India' initiative, showcasing a two-decade legacy of efforts to strengthen the nation's manufacturing ecosystem. Through collaborations with local ODMs, Acer has been at the forefront of local manufacturing for 'Make in India,' producing a diverse range of IT hardware products such as laptops, desktops, tablets, servers, workstations, and PC monitors. With an annual manufacturing capacity exceeding 3 million units, Acer continues to contribute significantly to India's technological landscape.

Mr. Jason Chen, Chairman and CEO of Acer Inc., expressed his optimism about the Indian market, stating, “As we set our sights on the dynamic and rapidly growing Indian market, I am truly optimistic about the immense opportunities it presents for Acer. The Indian landscape is a thriving ground for innovation and expansion, and we believe in the potential of the Indian consumer base. Acer is committed to delivering cutting-edge technology, including AI PCs, that aligns seamlessly with their evolving needs through conscious technology.”

Acer is transcending conventional computing boundaries, delving into the expansive field of computer science, with a particular focus on artificial intelligence (AI) products. The company's proactive embrace of the transformative capabilities of Generative AI is apparent in its forward-thinking approach. Acer is at the forefront of this technological evolution, actively shaping the landscape with the development of AI-powered PCs set to revolutionize user interactions with computers. Acer's CEO Jason Chen elaborated on their commitment to AI extends to various applications, spanning IC design chips, and pioneering initiatives within the medical field. This strategic investment underscores Acer's dedication to exploring the full spectrum of AI possibilities, positioning itself as a key player in shaping the future of technology.

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At the recent Dubai COP28 Acer Global Press Conference, Acer unveiled its forward-looking "Conscious Technology" vision, emphasizing a commitment to developing technology with an eye on future considerations. A significant stride towards sustainability is Acer's dedication to achieving carbon neutrality for its Aspire Vero laptop line, starting with the latest Aspire Vero 16 model.

Acer has also joined the RE100 initiative, vowing to source 100% renewable electricity by 2035, with a parallel commitment to achieving net-zero emissions by 2050. As one of the world's premier ICT companies, Acer is driving positive environmental impacts through collective actions. Remarkably, 60% of its crucial suppliers have committed to the RE100 initiative or established science-based carbon reduction targets (SBT).

Acer further aspires to integrate 20-30% post-consumer recycled plastic in its computers and monitors by 2025, making significant progress with a 17% utilization achieved in 2022. These comprehensive initiatives underscore Acer's proactive role in fostering environmental sustainability within the technology industry, aligning its strategies with global efforts for a more sustainable future.

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Acer's commitment to expansion and innovation highlights its dedication to remaining at the forefront of technological advancement, actively shaping the future landscape of the industry.

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