Acer India Opens New Exclusive Brand Store in Nashik, Maharashtra

Strengthens its regional presence in West India

Acer India, announced the launch of its latest exclusive Acer Mall in Nashik, Maharashtra. The outlets will showcase the entire range of newly launched Acer products across Notebooks, Desktops, Tablets, Monitors, Projectors and Tablets. This Acer Mall is the first exclusive brand store of Acer at Nashik and second exclusive brand store in Maharashtra. The Malls are part of a new wave of Acer Malls imbibed with a new brand philosophy and path breaking retail design concept.

Opening of these stores is a stepping stone in the course of Acer’s rapidly expanding retail presence, aimed at opening a series of new Acer retail outlets across the country by the end of 2015 adding to the swelling number of over 3000 retail outlets across the country where Acer devices are available. Acer is planning to launch their next exclusive Acer Mall at Belgaum, Coimbatore, Hyderabad, Faridabad, Chandigarh, Dehradun and Meerut in coming weeks.

Along with the Acer Mall expansion plans, Acer also handed over an Aspire E5 notebook to Rutuja Jadhav from Nashik, Maharastra, who was amongst the 10 lucky winners of Acer’s ‘Bandhan Beyond Limits’ social media campaign where participants from across the country took part in the activity. Rutuja is a class 12 student and hails from a family of farmers. This is the first computer in their household and each family member has different plans on how to use the laptop.

On the occasion, S Rajendran, Chief Marketing Officer, Acer India, said, “Keeping in par with our growth strategy, we are pleased to unveil the first Acer Mall in Nasik. Acer Malls have been designed to provide consumers with an immersive experience of Acer’s fantastic range of products under one roof. We intend to provide a unique shopping experience to our customers and enable them to browse, touch, feel and experience Acer’s latest product portfolio crafted to appeal to the needs of all segments.” He further added “We would also like to congratulate Rutuja Jadhav and thank her for enthusiastic participation. It is heart-warming to know that our products are touching the lives of individuals like Rutuja, who are the bright future of our country.”

Acer will showcase its range of high end notebooks such as the Aspire R13 and Aspire V Nitro Gaming notebooks, which have many international awards under their belt such as the Red Dot Design Awards 2015 and 2015 Taiwan Excellence Awards. At the mall, consumers can obtain detailed information on new products launched, enjoy product demos and make an informed buying decision with the help of highly trained Acer representatives.

The stores also have a rich expression of Acer brand philosophy with the right combinations of brand colors, fonts, layouts etc. and immersive lighting, which together contribute to a wonderful brand experience. Acer has invested considerable amount of time and energy in understanding the art and science of consumer retail experience which reflects in the layouts of these new malls which have the products displayed at the consumer’s eye level making it easier for eyeball movement. The new design takes into consideration various aspects of retail science, which for the first time ever, is being integrated into the IT hardware shopping experience.