Adobe announces success of its marketing cloud in India

Adobe announces major new customers at its first ever Adobe Digital Marketing Forum in India

New Delhi

Adobe announced the acquisition of new customers – HDFC Life, iYogi, Sterling Holidays, ShopClues, PayBack among many more – demonstrating the high demand for Adobe Marketing Cloud in the country at its first Digital marketing forum.

Adobe Marketing Cloud has become a major business driver for Adobe, recording $1.17 bn in revenue in ‘14.

In India, numerous customers ranging from media and entertainment, e-commerce, BFSI and government, have embraced Adobe Marketing Cloud which enable businesses to make, manage, measure and monetize their digital spends.

“India is one of the fastest growing markets for Adobe’s digital marketing business, and a substantial amount of the leadership and development for the Adobe Marketing Cloud products is taking place at our Adobe offices in the region,” said Brad Rencher, senior vice president and general manager, Digital Marketing, Adobe.

“Today, customers can be confident that as they grow, Adobe has the capability to scale for them as they embark on their own digital transformation. The journey begins with a single step and in many cases, a single solution. As companies develop an understanding for the power unleashed by analytics, and experience the efficiencies created by these digital tools, we see an increasing hunger to do more. And our growth in the country is a testimony to that,” said Umang Bedi, MD, South Asia, Adobe.

HDFC Life chose Adobe Marketing Cloud over other solutions for its marketing automation project. “We are keen to offer personalized and relevant communication on the various digital channels to our customers. We therefore chose solutions like the Adobe Campaign, Analytics, Target and Audience Manager, as a next step in our digital journey” said Sanjay Tripathy, senior executive vice president responsible for Marketing, Product, Digital & E-Commerce at HDFC Life .

Adobe Digital Marketing Forum 2015 is designed with the needs of a digital Indian enterprise in mind. It aims to help in enabling and enthusing leadership in digital operations across marketing, IT, sales, communications and customer services.