Adobe Express & Firefly Partner to Globalize Generative AI for Creators

Adobe showcased the exciting momentum of the all-new Adobe Express, announcing the general availability for the desktop web. The latest version of the AI-first, all-in-one content creation app with Firefly beta generative AI for creators has capabilities, which is changing creative expression, making it fast, easy, and fun for users of all skill levels to design and share standout content.

Express introduces advancements that harness the potency and accuracy synonymous with Adobe's acclaimed photo, design, video, document, and generative AI utilities. These capabilities converge within an innovative AI-centric, all-encompassing editor, simplifying a spectrum of tasks. Whether it's crafting captivating social video content, refining images, manipulating PDFs, or orchestrating awe-inspiring designs, Express accelerates and streamlines the process, rendering it swift and effortless.

Express is being used by millions of users globally—spanning all skill levels—to create captivating social content, compelling videos, visually stunning PDFs, digital cards and flyers, engaging book reports and resumes, and much more. Available globally and with Firefly generative AI now supporting prompts in 100+ languages, it’s even easier for Express users to generate high-quality images, create stunning text effects, streamline workflows, and improve productivity in their language of choice, all within Express. These new AI-driven features are available now on the desktop web, with plans to bring the latest version of Express to mobile soon.

“With groundbreaking innovations and generative AI at the core of Express, we’re empowering an ever-expanding user base with an AI-first, all-in-one tool that makes content creation fast, easy, and fun,” said Govind Balakrishnan, senior vice president, the Adobe Express and Digital Media Services at Adobe. “The all-new Express is revolutionizing how people turn ideas into stunning content and we’re just getting started with exciting innovations across image creation, design, video, audio, PDFs, and more still to come.”

Express for Creative Cloud Members

Whether you’re a student, creative professional, communicator, small business, or enterprise, Express is right for you. Creative Cloud memberships include the full paid version of Express Premium. CC members can easily access, edit and work with creative assets from Photoshop and Illustrator directly, or add linked files into Express that always stay in sync across apps. Users can also import and enhance PDFs quickly and easily in Express, adding eye-catching text, images, backgrounds, brand logos, and more to uplevel any document. Express enables users to collaborate in real-time, and quickly create content for social media or concept approval, all while empowering teams to stay on brand.

Express in Enterprises

Express serves enterprises by forging connections between creative experts and marketers via seamless integrations with Creative Cloud applications and Adobe's top-tier CMS solution, Experience Manager, within Adobe Experience Cloud. This integration ensures the democratization of creativity beyond design-focused teams and empowers organizations to achieve rapid content creation, collaboration, and distribution at a substantial scale. The inclusion of Express and Firefly for Enterprise extends this capability to every employee within the organization, enabling the generation of polished, shareable content effortlessly.

“Adobe Express has empowered our creatives to focus on high-impact, high-value work while equipping other teams with a powerful but easy-to-use design tool. We can bypass repetitive, manual tasks and save time without compromising our brand or creative output,” said Bridget Esposito, vice president and group creative director at Prudential.

“Ensuring that our brand is represented correctly and coherently in the digital world is paramount, and a task that is distributed across many of our global teams. With Adobe Express, we’re creating outstanding and brand uniform content in a way that’s scalable,” said Christina Lehnert, digital brand experience manager at Carl Zeiss AG.

Generative AI for Creators - Creativity for All

Small and medium business owners, solopreneurs, social media influencers, students, and more can now easily plan, schedule, preview, and publish standout content, all from one place. More than 56M students and educators around the world already have access to Express to collaborate in real-time to create stunning digital portfolios, shared projects, flyers, flashcards, animated videos, and more.

Latest Innovations in Express

• The new all-in-one editor gives users the ability to make high-impact design elements, engaging videos and images, stunning PDFs, animation, and standout content ready for Instagram, TikTok, and other social channels and platforms.
• Firefly integrated into Express makes it possible to quickly generate custom images and text effects from text prompts in over 100 languages and is designed to be safe for commercial use.
• Deep workflows with Creative Cloud apps allow users to easily access, edit and work with creative assets from Photoshop and Illustrator directly within Express, or add linked files that always stay in sync across apps.
• New video, multiple page templates, and design elements bring even more inspiration to the largest collection of beautiful, high-quality content, now with nearly 200 million assets including video and design templates, royalty-free Adobe Stock images, video and audio assets, almost 22,000 fonts, plus more icons, backgrounds and shapes.
• PDF support in the new all-in-one editor makes it even easier to import, edit and enhance documents to create visually stunning PDFs.
• More AI power helps creators to take the guesswork out of design, and quickly find the perfect addition to content or get personalized template recommendations that fit unique styles, to create social media posts, videos, posters, flyers, and more.
• Quick actions like removing background in images and videos, animating a character using just audio, converting to GIF, and editing PDFs, make it even easier to create standout content quickly and simply.
• The creation process gains velocity through real-time collaborative editing and smooth review and commenting functionalities. Innovations in animation, such as Fade In, Pop, Flicker, and Bungee, infuse a fresh vibrancy into text, images, videos, and assets. Furthermore, Animate from Audio, leveraging Adobe Character Animator, adds a captivating dimension as characters spring to life, synchronizing their lips and gestures with recorded dialogue.

Availability

Users can access Express for desktop for free with plans to bring the latest version of Express to mobile soon. For existing Creative Cloud members, the Express Premium plan is included. The Express and Firefly enterprise' generative AI for creators is now available.