Axis Communications partners with leading content providers to enhance the impact of in-store music

While in-store audio is well-established, the potential for music and audio in enhancing the retail customer experience and driving sales is still largely untapped. In announcing a number of strategic partnerships, Axis network audio technologies now integrate with several subscription-based music services to enable tailored background music for business in primarily retail establishments.

By partnering with these music services, Axis Communications can now offer a complete solution for retailers who wish to easily manage all aspects of their in-store audio.

Background music for business has a significant impact on the behaviour of customer’s in-store. A study by one of the new Axis partners, Soundtrack Your Brand, found that, in a restaurant environment, playing background music that reflects your brand’s identity can boost sales by an average of 9.1% compared to music which doesn’t.

The existing Axis network audio technology provides a host of use cases, including targeted public address functionality and integration with video analytics. By partnering with providers of customizable background music, Axis can now offer a complete suite of easily-managed, in-store audio solutions.

Axis Communications is pleased to announce partnerships with Soundtrack Your Brand, Royal Streaming, MUSIC2BIZ and Pinesker Media Company.

“Traditionally, in-store audio has been used for functional staff and customer announcements, or generic background music”, commented Håkan Hansson, Global Product Manager Audio, Axis Communications. “However, research shows that tailored music, combined with strategic announcements, can actively help move customers towards a sale. When combined with Axis network audio devices, the partnerships we have announced today will allow retailers to deliver tailored audio consistently across their store network, supporting core brand values and enhancing the customer experience, with the high reliability associated with a 100% digital system.”

Sudhindra Holla, Sales Director, India and SAARC, Axis Communications added, “Our country is seeing the rapid transformation in internal security, infrastructure, transportation and retail which provides a quantum of opportunities for Axis’ network video segment to bring in more innovation with upgraded technology. This addition to Axis Communications cameras, will reduce the total cost of ownership (TCO) and be critical in forging greater lifetime value with our partners and customers.”

These music services for business can be fully integrated with existing Axis network speaker systems without any additional hardware or software, allowing for the seamless integration of scheduled and ad hoc announcements. Axis provides the network audio systems and our partners provide the music content.

Axis network audio systems let you manage your music, delivering it via Axis speakers to your customers at the right volume and at the time and place of your choice.

Axis Communications audio devices are available through Axis distribution channels, while the music streaming services are available direct from the content providers.