BA Systems looking for partners in the eastern region

Bangalore

March 28th, 2008

BA Systems has announced that they are looking for channel partners in the
eastern region of India. BA also launched its first 'Made in India Router', EN
3500 for enterprise sector in the eastern region. "We are highly focused on
mid size enterprises across all verticals. Eastern region being one of the
emerging markets in India in the areas of banking, finance, stock trading,
manufacturing, gives us tremendous opportunity to build a strong foot hold in
this region with our EN 3500", said P.J. Singh - Founder and CEO, BA
Systems.

"We are looking to strategically partner with channels, including
Systems Integrators (SIs) and service providers in the eastern region. We will
be providing our partners with level-3 technical support, training and feature
customization for partners/customers, as required. Channel partners would be the
key ambassadors for our products and will focus on providing higher margins to
the channels and value proposition to our customers", said B Jagadish - VP,
Sales and Marketing - BA Systems

"We already have Microsense as our distributor - who is a very active
player in this region. Through some of our existing channels we have been able
to get into the network of companies like MESCO Steel, VNSL Data Center, BSNL
East (IIT Kharagpur). We are working closely with the partners to develop new
solutions to best address customer needs and deliver innovative and tailor-made
solutions for the eastern market" added Jagadish.