Baahubali 2 has opened to a great run at the box office and the film is running to houseful shows across the country from day one. With early sales showing an upward trend, Paytm has experienced an eight times surge in overall traffic in the film’s opening week and accounted for more than 30% market share to the Hindi version’s opening weekend. It has also leveraged its massive supply chain of regional theatres, with tier II and tier III theaters accounting for more than 60% of the movie’s overall business.

Paytm’s convenient QR-based offline ticketing systems available at leading theatres across India have also helped ease the rush outside ticket counters. This has enabled the widest range of multiplex and local theaters to offer a quick and easy offline ticketing experience to Baahubali fans across the country.