Barco wins the Technology Innovator Award at CineAsia 2017

Barco was felicitated with the Technology Innovator Award at the recently-concluded CineAsia 2017 in Hong Kong. The CineAsia Awards recognizes key players in the cinema industry for making noteworthy contributions over the previous year.

The 23^rd edition of the event saw Barco hailed for its innovative solutions aimed towards delivering superior and highly-immersive entertainment experiences. Allowing exhibitors to not only consolidate their existing audiences but to also attract more customers.

“Enabling brighter outcomes – this vision is what drives everything that Barco innovates. Our innovative solutions operate at the cutting-edge of technology, delivering enhanced performance and end-user immersion while optimizing operational costs and maintenance hassles for our valued exhibitors” said Ramya Chatterjee, Director Sales (Visualization & Entertainment) – Barco India.

“To be recognized at a prestigious platform like CineAsia for the differentiation that we bring is a moment of great pride for us. We have pioneered many industry-firsts since the early days of digital cinema, and the latest recognition gives us a welcome shot in the arm to continue building on our technological superiority and leading the way for the future of the cinema and digital projection business”- added Chatterjee,”

Improving experience, reducing costs to cover every need

Barco has been a technology leader in laser projection for a number of years, creating innovative and patented solutions that meet three core goals:

• Superior image quality from 5,000 to 35,000 lumens
• Lower total cost of ownership
• Greatly reduced operating expenses for 10 years

Through state-of-the-art projection and visualization technology, Barco has not only been significantly improving the viewing experience and entertainment immersion for the end-user but is also lowering operating costs for exhibitors.

Its cutting-edge, market-leading projection solutions cover the complete cinematic spectrum; its Smart Laser projectors are best-suited for small to medium screens, while its premium Flagship Laser projectors deliver outstanding 2D & 3D brightness, high contrast, uniformity, and superior colour performance for larger theatre screens.

Thanks to their stunning colour reproduction, razor-sharp clarity, high frame-rates, and active 3D stereo, Barco’s projection solutions have been adopted by a large number of standalone theatres as well as multiplex chains worldwide.

In addition to equipping theatres with individual projectors, Barco has helped a total of 100 theatre complexes to go all-laser, the most recent being MBO in Malaysia and Golden Village in Singapore.