BenQ's 'joy'ful announcements

New Delhi: BenQ announced the cost reduction of its Netbook, Joybook Lite U101 to Rs 24,500 for an introductory period. BenQ has also introduced a retail policy for its channel partners called 'BenQ Spot', where BenQ will support the designated outlets in branding exercise, providing manpower and marketing efforts towards keeping and selling the entire range of BenQ products.

BenQ's plan is to increase engagement with the channel partners by providing them more focused and quality support and equip them better to sell BenQ's range of products which include, LCD monitors, digital projectors, laptops and netbooks.

The new retail policy will help channel partners to expand in their area of operations and add value to their selling process. The objective of this program is to empower the channel partners by upgrading their skills and providing them the best support with the ongoing strategies. The company's objective is to help their channel partners manage and develop their organizations aligned with BenQ's growth.