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BPE is growing & expanding its presence in the southern market. With a strong presence in Tamil Nadu, Hyderabad, Karnataka, and Kerala; BPE is planning to ramp up its channel presence. At present, BPE has 39 active channel partners and aims to appoint 100+ partners by the end of 2022. BPE will be hiring manpower in senior management, technical support, and sales.
The company recently bagged orders from the Indian Navy, Kerala State Electrical City board, Alphonsa Hospital Kerala, ITI, and Government fishery department where it has deployed higher and lower kVA Products single and three phase UPS above 200 kVA.
Commenting on this expansion, Amitansu Satpathy, Managing Director, Best Power Equipments says, “This is a strategic move which will expand & deepen our offerings in these market. The southern markets are a major Technology & automobile hub and will cater to the huge demand in the IT sector, followed by the IT enabled services, Healthcare, telecom, banking, financial services, insurance (BFSI), and manufacturing.”
IT MSMEs have been facing hard times as a result of Corona waves which has resulted in a loss of lives and wealth. Further, lockdown extending for long periods has ended business prospects of many offline stores.
In such a situation, it has become necessary or many IT MSMEs to look for new markets in India and in abroad. BPE is in the process of bringing its business back on track and to expand it further in newer markets. It's a hardware products supplier and many hardware suppliers are in bad shape after lockdown.
Finding new markets is a good strategy in these times when reliance on older markets and customers does not bring results. Indian customers don't have money to spend and they can no longer support a large business base. Hence, finding new markets is imperative and adviseable for IT MSMEs.