All bewafas of the world rejoice. Or more accurately, all Indian bewafas have a blast. Being a bewafa no more means downing yourself in tears, or having a nervous breakdown (in case of girls) or gulping down Old Monk or smoking away Gold Flakes in all its glory (for boys).
Nowadays, being a bewafa can make you an instant celeb, thanks to viral power of the Internet or the social media. Just ask Sonam Gupta (who the hell cares who she is, where she is from or who kaunsi chakki ka atta khati hai). Bottomline is ‘Sonam Gupta Bewafa Hai’; and all the Romeos (both the open and the discreet ones, and even the old uncles) of this country are concerned about it.
Even the female fraternity is bothered; some emphatize with her bewafai, some (in a case of typical women jealousy) are happy she is bewafa and the older aunties are checking out whether the bewafa Sonam Gupta can become their bahu.
End result: Sonam Gupta is the third most searched personality in 2016 according to Google India after US president-elect Donald Trump and Indian Olympic medalist P.V Sindhu.
No one knows who this Sonam Gupta is but it seems trillions of Google searches by Indians tried to find this elusive character in this year, and more precisely, during the current demonetization drive.
When the demonetisation drive was announced by Prime Minister Narendra Modi where high value currency notes of Rs 500 and Rs 1000 lost its legal tender, or simply, banned, someone posted a currency note on social media with ‘Sonam Gupta Bewafa Hai’ written on it.
It became a rage after that. Millions of Indians posted some kind of joke and funny notes related to the character on social media like Facebook and Twitter, and help made it a household name, though no one knows who this ‘Sonam Gupta’ actually is.
Even the two contenders Sonam Gupta has lost out in the race have been more seasonal peaks. Donald Trump elicited maximum searches around Nov 9, while I am sure P V Sindhu was much less in demand after her Olympics exploits.
Sonam Gupta is followed by Indian gymnast Dipa Karmakar at fourth position. Bollywood beauty Disha Patani who recently made her Bollywood debut in the Dhoni biopic is placed at fifth position whereas Indian female wrestler and Olympic champion Sakshi Malik follows at sixth. All of them, unlike Sonam Gupta, have been seasonal hits. In India, it pays to be a bewafa (especially if you are a girl) of the romantic type, I hope you get what I mean.
Sonam Gupta has been a hit throughout 2016 and also recently featured in question papers of IIT Guwahati, a premier Indian educational institute. Toh bhaiyo aur behno, (aur mere sab mitron), Sonam Bewafa hai, agar ye mausam mein aapko sanam bewafa bannana hai, take a chance on Google. Maybe you will get to chance pe dance with Sonam Gupta soon.