Birlasoft Announces TruView CLM - a Salesforce Fullforce Solution

Birlasoft (India) Limited, a global information technology company, and Salesforce Platinum Partner, in partnership with Apttus, a category-defining Quote-to-Cash solution provider, recently announced the launch of TruView

CLM, a Salesforce Fullforce solution for the media & entertainment industry. With the Fullforce Solution, customers benefit from Birlasoft’s expertise in media & entertainment. This proven solution can provide faster and more predictable deployments for customers, empowering them to connect with their customers in entirely new ways -- and truly become customer companies.

The partnership combines Birlasoft's global CRM delivery and industry capabilities, built on the Salesforce platform, with Apttus’ unique CLM solution, to deliver a purpose-built solution for the entertainment industry.

TruView CLM is aimed at simplifying the contract management process for the media and entertainment industry. The Configurable Guided Deal Entry Wizard and Real Time Analytics features of CLM solution gives greater visibility into talent and license deals. The solution will enhance negotiation capabilities of the organizations by providing a complete view of all data points of past deals, normalizing talent fees by leveraging analytics and increasing visibility into details by extracting dormant data from the contracts seamlessly.

Dharmender Kapoor, Chief Operating Officer, Birlasoft said, “Our rich and extensive experience with media companies inspired us to develop the TruView CLM solution. The solution will provide complete visibility of contracts to various stakeholders in the industry by reducing contracting lag and costs significantly. Our partnership with Salesforce and Apttus provides us technical support to deliver the solution faster and with immense flexibility.”

“We are thrilled that Birlasoft has been recognized as a Salesforce Fullforce Solution partner and is helping companies in the media & entertainment industry connect with their customers in new ways,” said Don Lynch, SVP, worldwide alliances, Salesforce. We work closely with Salesforce Fullforce Solution partners to ensure our customers benefit from Birlasoft’s proven industry expertise with Salesforce’s Customer Success Platform.”

“Apttus brings over a decade of experience within this industry to the table, and understands that these organizations are under more pressure than ever to focus on outcomes, not processes,” said Gopkiran Rao, Senior Vice President of Product Management and Vertical Markets, Apttus. “Success requires more speed, flexibility, and agility than ever before, and the solution we’ve developed with our partners allow our customers to become industry leaders.”