Brother launches laser printers and multi-function centre lineup

Equipped with enhanced features to increase efficiency and affordability, Brother International India has launched a series of 4 new Mono Laser Printers and 6 Multi-Function Centres. These products are very significant and will play very crucial role to capture 25% Mono Laser market share for Brother in India by 2017.

These products also are being launched in India keeping in mind the changing needs of the customer. Especially in India the customer today is cost conscious and tech savy. Delivering value on both parameters is a challenge for any printer manufacturer. Brother, being a company which conceptualizes, designs, manufactures and of course markets its products, has been able to get the right combination for the customers in India.

"Brother India is expected to grow maximum within the entire AP region. To achieve this, we have been constantly working on our distribution network to ensure smooth availability of our products. We have invested heavily on manpower by adding sales force. We complimented the above initiatives by Brand building activities like Outdoor Ads/ Inshop branding which are aimed at enabling visibility in the market," said Yoshiji Matsui, MD, Brother International India.