Canon create opportunities for young entrepreneurs with launch of MFDs printers

Canon is making printing easy and accessible and recently announced the launch of new range of A3 and A4 color Multi- function devices (MFDs) to foster the color printing market in India and aims to gain an additional market share of 3% in color MFDs segment.

The products launched in the A3 segment are ImageRUNNER ADVANCE (iR-ADV) C3300 series comprising of iR-ADV C3320/C3325/C3330 and ImageRUNNER ADVANCE C350i in A4 segment, deliver high quality output, low maintenance cost and enhanced media handling upto 300gsm paper with A3 plus paper size.

With this launch Canon is poised to expand horizons into commercial sector (particularly copy shops) and specifically designed to meet the expectations of the SME’s, corporate and government sector with the inbuilt security facilities.

In order to build a satisfied and successful customer base in its expedition, Canon India is ensuring wider reach of the new MFD’s through its identified channel partners across India. Canon will going to sell the newly launched imageRUNNER ADV C3300 series and imageRUNNER ADV C350i through its direct sales team and authorized dealer networks across India.

“Innovation has always been a driving force at Canon and our new series of colour MFDs reflect our commitment towards offering world-class technology, ease of use and high quality to meet the customer expectations. India is a land of rising entrepreneurs and we would like to play an active role in increasing the opportunities for them in the colour printing domain. Our newly launched products shall add value to SME’s and government sector’s demand for cost efficient, secure & high quality printing solutions,” said Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd.

The company is looking at widening their market share by reaching out to the tier 2 and 3 cities where such printing solutions are witnessing growing demand. Exposure to such equipment will help businesses to explore wider and newer territory of work. Entrepreneurs are one of the key target audiences and Canon India plans to cater to their requirements with the newly launched imageRUNNER ADV C3300 series and imageRUNNER ADV C350i. Also company would be launching various marketing campaigns to target the entrepreneurs for the same.

Speaking at the occasion, Mr. K. Bhaskhar, VP - Business Imaging Solutions Division, Canon India said, “In India, we currently have a market share of 26.8% in A3 color segment and with the latest addition to the color MFD series, we are expecting to gain an additional market share of 3% in this category. This new range of colour MFD’s are well equipped to meet the expectations of the ever evolving SME sector. We are also envisaging this color series to play a key role in meeting the demands of the short run color prints requirement in the commercial segment.”

With the introduction of this new printer range, printing jobs can also be executed on the go. Mobile printing is available on these newly launched MFD series. With several firsts to its credit, the products are also synchronized with an onscreen Walkthrough Video, providing step-by-step instructions to guide users through consumables replacement.