Channel players converge at Globus Power of Fusion meet

With an aim to showcase emerging trends in IT and audio video DQ Channels
came forward to organize an event 'Power of Fusion' in association with
Globus Infocom, a solution provider in the field of audio visual solutions and
services in India and Progressive Channels Association of Information Technology
(PCAIT).

Owing to the vibrancy and growing interest in the AV segment of the market,
the event saw more than 150 channel players from the NCR region converge to get
a feel of the AV market. With its focus on the AV segment, Globus is targeting
verticals like armed forces, government institutions, autonomous bodies,
education/ learning centers, public sector, private sector, service sector, home
and other professionals.

Globus has branch offices at 11 locations within India and in additionally,
the company has 40 channel partners working with it in almost all major metros
of the country. "We have a big partner base and are looking forward to
increasing this further. However, we do not believe in the number game, so we
are looking for some serious players, who can add value to our set of products
and offerings," remarked Ashish Dham, MD at Globus Infocom.

In India, Globus is the exclusive national distributor for Mitsubishi
Electric products. Keeping in mind the high demand in the projector segment,
Mitsubishi is in the process of launching two new models of projectors,
specially designed for Indian market conditions. "Mitsubishi is going to
launch two new models of projectors specially designed for the Indian market.
These new models are specially designed for Indian user conditions and would be
aimed at all market segments," Ashish informed.

Focusing its efforts in the AV segment, Globus Infocom formulates new
technologies that are set to define the future of conference, home and out-door
system integration. "Be it providing complete end-to-end solutions or
variety of products and services in the AV segment, all around the country, we
are always there. A strong customer approach and constant quest for top class
quality and services enabled us to attain and sustain leadership position across
the entire stream of our multi-faceted product line," Ashish added.

According to Alex Daniel, VP, Marketing, Globus, Mitsubishi is one of the
largest projector selling company in India, and is aiming at India as its major
market through its dealer networking. Mitsubishi Electric manufactures and
markets a range of professional presentation, display and front projection home
entertainment systems.

Ashish Dham Mitsubishi to launch two projectors, specially designed for Indian users conditions RK Malhotra To inculcate healthy business-friendly atmosphere in the Northern region Audience in the packed hall listen intently to speakers at the lectern and later engage in discussions with them

Answering a query about distributors forming cartel — RK Malhotra,
President, PCAIT, said that the channel association would look into the matter
and try to inculcate healthy business-friendly atmosphere in the region.
"We want to be for the channels — what Nasscom is for the IT industry. So
we will always help solution providers and the overall channels to create a
healthy business-friendly atmosphere and from time to time take up issues that
are of concern for us," Malhotra added.

Established in 1996, and headquartered in New Delhi, Globus Infocom is a
solution provider in the field of AudioVisual solutions and services.
Spearheading its business, through an exclusive national alliance with Japanese
major Mitsubishi Electric for their entire range of projection systems, Globus
Infocom is delivering scalable AV solutions nationwide to a wide spectrum of
customers.

"Globus believes in customer satisfaction through its continuous
customer-oriented programs. This is visible through our base of over 5,000
satisfied customers, spread across the country. A continuous repeat order ratio
exceeding 50% every year has been a motivating factor for us. This is now
putting us at the fore front of AV revolution, set to grow by 100% for team
Globus," Ashish elaborated.

Being a one stop solution provider in the audio visual segment, Globus deals
with Mitsubishi Projection Systems, GHanz Plasma Display, Samsung Visualiser,
Mitsubishi Video walls, InterWrite Meeting Boards, Automap Dispensers and Arite
Lighting, besides offering customized conference room system inte-

gration, accessories and services.

ZIA ASKARI