Dell inaugurates 500th Dell Exclusive Store in Mumbai

Dell India announced the launch of its 500 th Dell Exclusive Store (DES). The store was inaugurated by Amit Midha, President, Dell Asia-Pacific, and Chairman, Dell Global Emerging Markets, and P. Krishnakumar, Vice President, Consumer and Small Business, Dell India on July 2 nd , 2015 ; and is located at Lamington Road in Mumbai, Maharashtra . The opening of this store is a stepping stone in the course of Dell’s rapidly expanding retail presence, aimed at opening 825 DES across the country by the end of 2015.

Dell India recently commissioned a pan India survey which highlighted that customers tend to look for detailed information about a computing device’s specifications and how it can cater to their individual needs. This held true across multiple user groups – youth, young workforce as well as parents looking to introduce their children to computing. The opening of the new 500 th Dell Exclusive Store addresses this insight, giving consumers the opportunity to experience an entire range of products, along with brand expertise and assistance, so they can make informed purchase decisions when it comes to their computing needs.

Speaking about at the launch, Dell Exclusive Store, P. Krishnakumar, Vice President, Consumer and Small Business, Dell India said, “With the launch of the 500 th Dell Exclusive Store, we have achieved a significant milestone in our retail expansion plans. We have gained considerable momentum and are on track as we make our way towards the aim to inaugurate 825 Dell Exclusive Stores by the end of the year. We aim to take technology to every corner of the country, including cities and towns where consumers do not have immediate access. Dell, through its robust retail strategy is giving consumers the opportunity to touch, feel, experience and understand its versatile products offerings, and to make Dell more accessible to technology users. We are working towards ensuring that there is a Dell for every Indian.”

The new 500 th store at Lamington Road in Mumbai is fully equipped with Dell’s newly launched range of products including the latest Dell XPS 13, Dell Venue 8 7000 tablet and the Dell Inspiron 5000 series notebooks which comes in a range of colors.