Dell Technologies Highlights its Focus on the Indian Startups and MSMEs

Erik Day, Senior VP, Small Businesses, Dell Technologies held a roundtable in Gurgaon with the media persons to elaborate upon Dell Technologies' focus on the Indian small businesses, including startups and MSMEs all over India.

Erik Day said that there are about 63 million MSMEs and startups and this market is important for Dell in India. He elaborated that a lot of those are sole proprietary companies. He said that Dell was committed to continue to help them and provide the technology needed. Dell is clearly going to try to implement programming and everything it can do to bring technology and internet to all parts of India. Dell has been in India for over 20 years. So, he said that his organisation finds itself in an interesting place given its brand presence in India to really continue to develop in this area. But Dell's focus is going to be on the start-up and entrepreneur community where some of the biggest innovations are taking place.

Erik said, "I think what we see in the data is that India can do some amazing things without having to go to other countries. I think technology is enabling that. And we're so excited to be here to help provide that."

Erik explained that the role that Dell plays is two-fold.  The first is about community education and the importance of technology. He underlined that to be a successful SME, one must be able to grow one's client base, get more customers, be able to ensure that its services or products can get out to customers. And the most efficient way to do that is through technology. Dell has to continue to educate people on that and also educate them on the new data decade that we're in. According to him, it's really about how MSMEs can actually use, access, analyse and use their data to re-target, to personalise, to educate their own customer base in order to grow and scale the product/service.

Erik continued that the second point is that Dell needs to provide that technology at an affordable and accessible way to do it. He said that in his opinion, mobile phone can't take all the workload as the business grows. And so, Dell has got to do a better job of making sure that the community is getting the right education so that they can add to their technology stack as they try to become a busy, bigger and more efficient business.

In response to a question he said that Dell intends to work with small businesses in two ways - through partners and also by directly reaching the MSMEs when the partners are not able to reach them because of their work pressure. He also said that in the non-metro locations, Dell has been successful in reaching the small businesses primarily because of partners and this situation shall remain the same for a long time to come.

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