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Milton Durairaj, Assistant Country Manager, TechKnowlogic consultants India, Bangalore talks to us about his IT products distribution business.
What was your revenue graph percentage in last 1 year?
We saw a revenue growth of estimated 80% in last one year.
How much of it came from your primary distribution segment?
Almost 100% of the revenue came from the primary distribution business. We cater to VAD services.
Which geographical areas do you cater to?
Our headquarters are in Bangalore and we have presence in Delhi, Mumbai, Hyderabad and Chennai.
How many metro and non-metro locations do you cater to?
Almost all metros and cities across India and SAARC.
How many partners have you helped in supplying these products in non-metro locations?
We have engaged more than 750 partners from different categories, including MSSP, GSI, NSI, regional partners, large bidders and large consultants.
What are the challenges you see in distributing your segment products? How do you resolve these challenges?
Post-pandemic, while we see a major increase in opportunities from different verticals giving importance to Cyber Security on the flip side, these challenges are increasing day by day – lack of skilled manpower, retention of skilled manpower for long term, travel cost has increased a lot which makes operational cost huge, WFH demand from staff is placing a big question on productivity, adaption to Cloud is still a last option by clients and prefer to have on prem, limited budgets from customers when it comes to services/support, Depleting margins due to Competition etc… is making the day to day business tough and challenging.
We have adopted some of the strategies to overcome some of these challenges to our best possible capacity – recruiting interns and grooming them up to be strong technical support team, investing a lot for advanced technical training and certifications, investing a lot on physical events to ensure we reach out to CXOs and partners to promote and create awareness of our solutions , leveraging on Digital and social media platform to increase our visibility, better work culture and staff benefits programs are adopted, identifying best of breed technologies which are not only have strong USPs, but also leaders in their own space and many more.
Do you have an online profile? On how many platforms?
At this moment we are not present online.
Do you export abroad? To which regions? What is your revenue percentage coming from foreign countries? No. Our business is more to do with import and distributor to our resellers model.
--BY Swaminathan B