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Distribution Interaction - Manish Aggarwal, CEO, Aim Technosoft, Kolkata

Distribution Interaction - Manish Aggarwal, CEO, Aim Technosoft, Kolkata on his IT products distribution business

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DQC Bureau
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Manish Aggarwal, CEO, Aim Technosoft, Kolkata talks about his IT products distribution business in India and Nepal, with plans to expand to other neighbouring countries.

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What was your revenue graph percentage in last 1 year?

We had performed well in the last fiscal. We had increased our sales close to 80%.

How much of it came from your primary distribution segment?

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We have both B2B and b2C business model. Majority of our business is still with B2B distribution. Our B2B partner sale comes close to 60%, while the customer sale comes close to 40%.

Which geographical areas do you cater to?

We cater to the entire Eastern India. On the international arena, as we are present in the Eastern India, we are present in Bhutan region, thanks to our proximity to that country.

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How many metro and non-metro locations do you cater to?

Calcutta is the Metro we serve. About the non-metro regions, we serve to close to 10 non-metro cities.

How many partners have you helped in supplying these products in non-metro locations?

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With respect to non-metro region, we serve 100 partners on our day to day billing.

What are the challenges you see in distributing your segment products? How do you resolve these challenges?

In today's distribution business, collection is the biggest challenge. We face more challenges in the sub-distribution segment from Bihar and Oddisha region.

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Do you have an online profile? On how many platforms?

We are not present online.

Do you export abroad? To which regions? What is your revenue % coming from foreign countries?

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We are planning to expand in the Nepal region, in addition to Bhutan where we are already exporting. Around 5% to 10% of the sales comes from the international sales.

--By Swaminathan B

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