Dominos India Starts Delivery on Innovation

Nuance Communications recently announced that Dominos India, the food service company in the country, is demonstrating their innovative use of technology by adding automated voice ordering capabilities through the phone.

This new Conversational IVR platform is equipped with natural language understanding (NLU) technology, allowing customers to simply speak their orders naturally to self-serve, eliminating the need to wait on the phone or in physical lines.

The Conversational IVR system, now available in English and Hindi for the Delhi and NCR stores, provides a fast and intuitive process for customers to place their orders, streamlining the customer experience and improving the contact center efficiency.

The voice ordering system offers an intelligent, human-like, and personalized experience for customers, allowing them to speak naturally in their own words as if they were talking to a Domino’s employee. Not only does this voice ordering system prevent the frustration of waiting on hold or in store lines for service, but it also allows the employees to focus on other tasks, such as fulfilling orders.

“In today’s digital world, customers expect their interactions with businesses to be when, where, and how they want,” says Jason Stirling, senior vice president and general manager, Nuance, Asia Pacific. “This intelligent natural language solution is further proof of Domino’s commitment to offering innovative technology to create a remarkably quick, easy, and efficient experience for customers. Through equipping the phone channel with Nuance’s Conversational IVR system, Domino’s India is delivering the convenience that customers desire.”

“At Domino’s India, we are committed to providing an outstanding experience to our customers and this partnership with Nuance is taking us to the next level in automation,” said S. Murugan Narayana swamy, Senior Vice President, Marketing, Domino’s India. “By allowing our customers to self-serve using their phones, we are confident that ordering pizzas will be even easier. We are very proud to offer this new service to Domino’s India patrons.”