Adoption of Artificial Intelligence in IT B2B Domain

Artificial intelligence is prevalent in the tech sector. More importantly, 2024 is the year of AI adoption across various sectors in Indian and international organizations. According to the McKinsey Global Survey on AI, 65% of people responded that their organizations are adopting generative AI which has doubled the percentage from the previous year.

The adoption of artificial intelligence in the B2B IT domain is transforming the landscape of business operations and decision-making. Companies are increasingly integrating AI and machine learning technologies to streamline processes, enhance productivity, and gain competitive advantages.

From predictive analytics and machine learning to natural language processing and automation, AI is revolutionizing how businesses interact, analyze data, and deliver services. This article explores the current trends, challenges, and future prospects of AI adoption in the B2B IT sector, shedding light on how organizations are leveraging these advanced technologies to drive innovation and growth.

Recently, DQ Channels interacted with different organizations operating in the B2B IT domain. Spokespersons from GoTo, Commvault, Mindsprint, and Agora shared their insights on artificial intelligence adoption.

Sarv Saravanan, Chief Customer Officer, Commvault shared his views on Artificial Intelligence -

"Indian B2B enterprises are on the brink of transforming the global tech landscape, thanks to the growing accessibility of AI. According to a recent report by EY-Nasscom, nearly 99% of Indian B2B SaaS companies are leveraging deep-tech innovations to address customer needs and challenges with AI and machine learning leading the charge at a whopping 54% adoption rate.

This wave of technological advancement is setting the stage for India to emerge as a powerhouse in the tech arena. An increasing number of enterprises are embarking on their AI transformation journeys, showcasing vast opportunities for investment and growth.

For instance, in the fight against cyber threats, Artificial intelligence is proving to be both a shield and a sword in protecting digital assets. Tackling evolving cyber threats today calls for a comprehensive approach, making the concept of “Fight AI with AI” a strategic imperative rather than merely an option.

The enthusiasm for AI adoption in the B2B technology sector is notable. Enterprises are increasingly utilizing various channels to provide effective tools and resources to support their AI implementation journey. Looking ahead, AI-driven innovation will be vital in addressing complex challenges and driving sustainable growth in the B2B landscape.

In conclusion, the AI revolution is not just on the horizon for Indian B2B enterprises—it is already here. I believe that the continued investment in Artificial intelligence and machine learning technologies will undoubtedly help propel India to the forefront of the global tech industry."

Madhusudan Krishnapuram Vice President of Engineering and Managing Director, India at GoTo shared his thoughts on Artificial Intelligence Adoption -

"AI seamlessly integrates into various industries, profoundly impacting businesses across BPO, BFSI, manufacturing, healthcare, higher education, and BPeS. 59% of Indian businesses invest in Artificial intelligence, machine learning, and advanced analytics to fuel their growth and innovation. AI's role in IT is especially transformative, in facilitating flexible digital workplaces. 

This includes improving remote IT support tools to enhance overall IT infrastructure. AI-powered remote IT support solutions are critical in creating a tech-fit environment, allowing businesses to provide seamless support to a dispersed workforce. These tools leverage AI to automate routine tasks, troubleshoot issues proactively, and offer real-time assistance, significantly reducing downtime so IT teams can do more with less.

Moreover, remote IT support tools with AI scam detection can help businesses analyze vast amounts of data to predict and prevent potential IT issues before they impact operations. As we observe AI Appreciation Day, it's clear that Artificial intelligence is a crucial driver of efficiency and innovation. Its integration into IT and business processes enables organizations to thrive in an increasingly digital and competitive landscape."

Sagar P.V. Chief Technology Officer & Head - of Technology & Innovation Group, Mindsprint talked about Artificial intelligence in sustainable processes -

"This year, AI is rapidly becoming a cornerstone of innovation across industries, fundamentally changing business operations, particularly in the agriculture and food, consumer packaged goods (CPG), manufacturing, and life sciences sectors. The adoption of AI technologies, including machine learning, natural language processing, and predictive analytics, is revolutionizing how businesses operate, make decisions, and interact with clients.

AI enhances crop management and yield predictions through advanced data analysis and real-time agriculture and food industry monitoring. In CPG and retail, AI-powered automation streamlines supply chain management optimizes inventory levels, and personalizes marketing strategies. Artificial intelligence is being adopted in different use cases to build fit-for-purpose solutions, enabling organizations to create self-service tools and platforms that promote data democratization. As we continue to explore and harness the potential of AI, businesses in these sectors will be better equipped to navigate the complexities of the modern marketplace and achieve sustainable success."

Ranga Jagannath, Senior Director – Growth, Agora shared his insights on Artificial Intelligence Adoption -

“AI is transforming business operations across industries, and the B2B sector is no exception. It goes beyond just driving efficiency and automating tasks. In real-time communication, AI enhances user experiences through natural interactions, like voice recognition and personalized content delivery. This effectively breaks down global communication barriers. Just imagine the possibilities – seamless video conferencing with real-time language translation, fostering collaboration across borders and languages.

This is the exciting present and even more exciting future of B2B communication, powered by AI integration with platforms like Agora. As Artificial intelligence continues to evolve, we can expect even greater innovation and efficiencies across industries. Imagine AI-powered assistants summarizing key points during meetings or generating real-time transcripts with sentiment analysis. The possibilities are endless, and Agora is at the forefront of bringing this future to reality.”

Artificial intelligence is being adopted at a rapid rate in the IT B2B domain. To gain an edge over the market, organizations are increasingly depending upon technologies like Artificial intelligence and machine learning. Supply chain management, sustainable processes, video conferencing, meetings, and many other different sectors are adopting Artificial intelligence. 

As AI continues to evolve, it is poised to drive further innovation and efficiency, positioning businesses to navigate the complexities of the modern marketplace and achieve sustainable success. The future of AI in the B2B IT sector holds immense potential, promising to redefine the standards of business operations and communication.

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