Empowering IT Channel Partners - Microsoft Cloud Partners Program

In this unique column in DQ channels; we are exploring initiatives and schemes offered by top IT computer hardware and software brands for the channel partners. Let’s check out American giant Microsoft; A detailed analysis and its latest offering for the cloud partners program.

Microsoft is a name recognized all over the world. As per the data of 2023, the Software giant has more than 280 million active users. They have a wide array of services. OS, Microsoft Suite 365, web browser, and much more. Microsoft’s cloud-based services aid workplaces and institutions alike. Consequently, it lessens the risk of losing the data with a simple data recovery process. 

Sell with Microsoft Cloud partners program

Microsoft offers their cloud channel partners various resources which help to achieve their desired targets. Personalized guidance drives channel partners’ sales and revenue.

Partners can learn new and effective ways to sell their services to customers with Microsoft partners and programs. Furthermore, Microsoft’s channel ecosystem offers customized support according to the customers a partner wants to reach. 

Partners can gain eligibility for co-selling with Microsoft sellers; by preparing their business, showcasing expertise, and driving customer success. Moreover, This collaboration offers potential sales opportunities through joint selling, strategic planning, and exposure to Microsoft sellers.

Be an Independent Software Vendor(ISV) with Microsoft's cloud partner program

Microsoft offers expert guidance with their 1:1 consultations for ISVs. In addition, It offers technical assistance for app architecture design. App architecture is reviewed by expert technical engineers. 

Subsequently, It provides step-by-step assistance for publishing apps. Microsoft’s experts help with customer engagement.

Go-to-Market Resources

Specialized resources are there that help to build value for the customers. Likewise, Marketplace rewards are on offer based on the eligibility criteria. CloudAscent helps with the insights for your business. It also offers Go-to-market campaigns to drive engagement. 

Channel Partner can choose from different Solution Partner designations -

1. Become a Solutions Partner for Business Applications
2. Microsoft Solutions Partner for Data & AI (Azure) 
3. Solutions Partner for Digital & App Innovation (Azure)
4. Microsoft Azure Solutions Partner for Infrastructure
5. Solutions Partner for Modern Work
6. Solutions Partner for Security 
7. Microsft Solutions Partner for Microsoft Cloud 

After September 30, 2022, Microsoft abolished competencies for cloud partners. The new single-tier designation model has combined the previous Gold and silver tiers.

By participating in the Microsoft Cloud Partner Program, channel partners can enhance their technical capabilities, expand their customer reach, differentiate their offerings, and accelerate their business growth in the cloud computing space. To sum up, It serves as a comprehensive framework to support partners throughout their cloud journey, enabling them to deliver innovative and impactful solutions to their customers.