Exclusive Interaction - Aarushi Rajpal, Director, ProDot Group

Aarushi Rajpal, Director, ProDot, Dehradun, is a firm believer in building India by manufacturing in India and also exporting abroad. Here, she talks about her work and her challenges.

How has your work evolved?

ProDot under the ownership of Datalink Industrial Corporation is an ISO 9001:2015; CE and FCC certified Company. We’re the only manufacturer of computer accessories and print peripherals in India. We’re a true Make in India Company with our manufacturing plant in 50,000 Sq feet area in Dehradun. We have a wide product range of compatible laser toner cartridges, dot matrix cartridges, keyboards, mouse, USB hubs and power strips, selling in our channel of 700+ distributor network across pan-India.

What motivated you to start this business?

We began with a simple category of ProDot Dot matrix refills from a 50 sq ft office room and soon captured the market share of 70% in this category. If Chinese ribbons couldn’t come to India then, little of the credit goes to ProDot too.

From here, our vision grew and widened and we became motivated and encouraged to manufacture Indian products to offer in the market. True believers of Aatmnanirbhar Bharat and our PM’s vision to Make in India as we need manufacturing to enable India stand up on its feet.

How has been the response to your products?

The response for our products has always been positive. We have about 400-500 products in our portfolio selling about more than 1 million products per month across our pan-India channel of 700+ distributors. We provide quality products at affordable prices.

Do you export abroad?

Yes, currently we do export to Nepal, Sri Lanka and few other African countries.

What are your challenges?

Challenges involve constant battle with abundant of Chinese products that are available in competitive prices for each product category. We continue to strive to focus on quality and give premium quality goods at affordable prices so that Indian products reach the market. Banayega India tabhi toh badhega India (India will grow only if it manufactures).