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Partner Strategy News

FAIITA Plans Online EStore for Its Member Channel Community

FAIITA Plans Online EStore for Its Member Channel Community to facilitate products delivery during lockdown as clients are not able to purchase offline

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Archana Verma
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FAIITA

In a circular issued by FAIITA (Federation of All India IT Associations) has disclosed its plans to help the offline sellers of IT hardware products to go online and open online E-stores. This is because in a situation of lockdown,  the clients are not able to go to the physical shops and buy IT hardware. Besides, shops in markets are ordered to be closed for the period of lockdown. Most of the IT shops are located in the marketplaces. This is causing a lot of economic loss to the IT channel community. DQ Channels has earlier published  request letters sent by the various channel bodies asking the government to help their condition by allowing them to open shops. However, opening shops at this junctures poses the danger of reversing the control of the spread of the Corona Virus. Hence, FAIITA has devised the solution to help  its members open online E-stores. Following is the text of the circular issued by FAIITA -

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The recent step of the government, giving permission for e-commerce sellers to sell essential products was a shock to all the local dealers of the country. Anyways, with the efforts FAIITA as well as other associations in the country the decision was rolled back. Looking to this and more important the factor of strict “SOCIAL DISTANCING” norms by the government present and post lockdown, FAIITA is trying to take an immediate bold step further to create individual e-commerce websites so that customers can get door delivery. Still, there is a lot of fear among the customers to visit the retail stores in spite of Governments decision to open in certain areas depending upon the zones. In future the owners of a retail store have to get prepared with parallel expertise to sell on their own e-commerce platform, thereby competing with the sellers on Amazon and Flipkart.

“FAIITA is negotiating   with various E-commerce builders and finding the best deal for the members to create B2C platforms. The first criteria are to find a reliable E-commerce builder where the data is safe and also the service is proper. Once we get the best quote, we will try to give the proposal to the members so that they understand things clearly and in case of doubts it can be cleared.
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Interested members will have to connect with the FAIITA regional team by submitting the basic information. After completing the formalities,  e-commerce store will be opened and training for the same can be given to the partner by the vendor directly. We also have a future plan to migrate these stores to FAIITA B2C platform once things go well, "   said Kaushik Pandya, President, FAIITA.
In our global, digital-first society, online selling has become a must for many small businesses as they look to keep pace with increased competition and changing consumer preferences. Thanks to the internet, small businesses can sell beyond their physical stores through e-commerce websites, marketplaces, social media, and more. While each channel has its advantages and disadvantages, the ease of use and massive customer reach of marketplaces has made them an ideal channel for small businesses looking to expand their customer base online," said   Navin Gupta, Secretary, FAIITA.
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"In this COVID situation, the best solution is opening a web store for every partner. So, FAIITA wants to negotiate and provide a readymade product which will be placed before the members for their benefit. As FAIITA has set up a strong agenda to reach the last mile and thoughtfully working on those lines there is an opportunity for the district and state federations who are not registered with us to join as members and take benefit of it," commented Deepak Bommisetty,   VP  (South), FAIITA.
faiita lockdown
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