“Government is one of the reasons we have a high market share”

In an interaction with DQ Channels Vinay Sinha – Director, Enterprise Business, Asia Pacific & Japan, AMD shares AMD’s commercial desktop processor – Ryzen PRO positioning in the Indian market

What are your channel schemes in India?

We were the first to launch a channel program called Drone.We kickstarted it a couple of years back and we are slowly and steadily building up. These are the set of channels who are directly in touch with us. We work with the channel business spread across the SMB, training and educating people, giving the value offering. We want to grow much more than what we have currently and have some ambitious plans for 2018.

How many customers do you have in mind?

The Indian approach has been very top-down because we wanted critical mass to be relevant. So instead of going the bottoms up, we started with the large public-sector banking and telecom.The acceptance was very heartwarming and really motivated us. We just boarded a dedicated SMB resource whose prime objective would be running an SMB program as well as channel program and increase the footprint within the segment.

How many cities did you reach out to?

From a commercial standpoint, we are actively presenting 20 states as of now. Some states in the North East and J&K still need a direct presence but for example, we have a person in Punjab who is covering, people in Assam and the North East.

We want to further get into Chhattisgarh and the other states but from the government standpoint, 18 of the 29 states are already offering the AMD options. As we move forward in FY18, I am sure that with the launch of Ryzen PRO and its rising acceptability, it should not be too difficult to grow our network.

As of now, is there any government plan?

I wouldn’t want to get into specifics of government projects, but we are a dominating and prominent player in the public sectors, both centre and state. It’s been one of the strengths and one of the reasons we have high In an interaction with DQ Channels Vinay Sinha – Director, Enterprise Business, Asia Pacific & Japan, AMD shares AMD’s commercial desktop processor – Ryzen PRO positioning in the Indian market shares. We will continue to focus on the centre as well as the state governments, moving forward.

What is your market share in the commercial sector?

AMD is upbeat about its market growth in enterprise PC business in India with Ryzen PRO. There is a growing demand for high performance, secure commercial PC’s from government and private sector enterprises in India as they undertake their digital transformation journeys.

We have seen consistent growth in the branded commercial PC space. As per IDC,

• In theVeryLargeEnterprise (1000+seats) Business – AMD’s share in branded PCs grew to 13.4% in H1 2017 from 10% in H12017; Notably, the desktop share almost doubled from 10.8% to 21% in first half of this year.
• In the crucial SMB, we gained 5% over 2016 and have 14.1% share in branded PC’s