Haier announces expansion in India

Haier was awarded the prestigious Make In India Awards for Excellence under the consumer durable category by MII. Kalraj Mishra, Union Cabinet Minister for MSME and Veteran Hockey Player and former captain of Indian Hockey team, Dhanraj Pillay presented a trophy and a plaque to recognize Haier India’s contribution to Indian economy’s growth. In a big boost to the government’s Make in India campaign Haier has also announced to increase its mega investment to Rs. 465 crore for expansion of the company’s manufacturing facility in the country.

The ‘Make in India Awards for Excellence’ honors the contribution of companies, organizations, institutes, and individuals among others, who are an epitome of excellence in their chosen area of interest.

The new proposed investment of Rs. 465 crores will scale up manufacturing operations of the company in India by introducing production of new product lines like, washing machines, air conditioners, LED panels, water heaters and deep freezers, apart from refrigerators. By 2017, Haier plans to increase the manpower by 120% to 2600 employees, across the country. The expansion will also serve as an additional opportunity for the vendors & OEMs, resulting in an increased 50% vendor employment with increased local production and lesser imports of products. The investment plans to expand Haier’s existing manufacturing facility at Ranjangaon, Pune has resulted after a Memorandum of Understanding was signed between the Govt. of Maharashtra and Haier Group in China earlier this year.

Commenting on the occasion, Eric Braganza, President Haier India said, “It is a moment of great pride for the brand to be awarded with the ‘Make in India Award for Excellence’, under the home appliances category. Receiving the award is a testimony to Haier’s contribution towards the Make in India project of Government of India. Making quality products in the Indian market has always been our key area of focus. We are further looking at a major expansion of our factory at Ranjangaon, Pune. We expect this additional capacity to go on stream by early 2017.” He further added, “At Haier Group, innovation and localization has been the core of the business since its inception, which has helped the company to scale up new heights. The increase in investment will not only enable Haier to explore new world of opportunities but also benefit the consumers, employees, dealers and other key stakeholders.”

In line with Haier’s global localization policy, the investment will enable the company to strengthen local R & D, to reinstate capabilities to manufacture customer inspired product innovations for the Indian consumers, enunciating the brand philosophy of ‘inspired living.’ Haier is also strengthening its dealer’s network focusing on tier II & III markets.