Healthcare: Data Says It All

Saurabh Arora, Founder & CEO, Lybrate

When abundant data is available today, crucial has become its analysis to identify problems and come up with unique solutions to them. In a country like India, where population is much higher than other countries and demography changes every few kilometres, taking into account certain behaviors are vital to understand existing patterns, switch in some and their movement basis corresponding parameters required for their analysis of healthcare.

E-commerce players have widely analysed customer interests to gauge their buying behavior and preferences to offer customized solutions. This has greatly helped them, apparent from hordes of people now hopping to online sites to make purchases. With Indian population now warming up to the idea of healthcare through telemedicine in India, data analysis of online consultations is bound to play a great role in deciphering patterns of multiple health issues on the basis of age, gender, demography etc.

As we at Lybrate generate bulk healthcare data on account of online consultations, its analysis is pertinent for the following reasons: 1) The foremost to understand different patterns of health issues in the country 2) To offer customised solutions to the users 3) To improve our product 4) To help decision makers and people, in general, to become aware and make informed decisions.

Our latest analysis on Hypertension focused only on working professionals from six Tier 1 cities, namely Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata. We zeroed in on the cluster to gauge how the disease was affecting working people and what the prevalence was. The facts that surfaced show that about 49% of working professionals in the in the age group 35-45 years are at maximum risk because of the disease. The majors cause of stress for working professionals turned out to be meeting deadlines, missing targets, coping up with pressure and office politics. It is highly disturbing to note that this high stress makes most of them to indulge in alcohol and smoking, that exposes them to potential risk factors, including Hypertension itself.

Likewise, the findings show that jobs in the field of Sales and Marketing, Media and Public Relations, BPO, Travel and Tourism are most stressful. To come up at the conclusion, we analysed 100,000 interactions that took place on the platform since January 1, 2016 and took into account only those into consideration which specified their work-related details.

We keep mining our healthcare data with respect to multiple diseases. Our Lybrate Healthcare exploration Report 2015 provided important insights on various health issues in the country inputs, post an in-depth analysis of 50 million interactions that happened on the platform since its introduction on January 1, last year.