What are the Highlights of FAIITA E-Store for the IT Partners?

Devesh Rastogi, Senior VP, FAIITA, released a message in which he outlined the main features of the E-Stores launched by FAIITA. In a conversation,  a Navin Gupta, Secretary, FAIITA highlighted that they were taking only nominal charges to maintain the online platform for the E-store registrants. This  money was to pay the salaries employed by FAIITA to upkeep the online platform. Further, he pointed out that those who onboard on this E-store , could be sure that their personal information would be safe as FAIITA won't collect this information as a part of their agreement with their hosting server.

Later, Devesh Rastogi issued the following statement -

FAIITA is representing  all states of the country as a federal body and through  its member associations represent about 50,000 brick & mortar dealers across the country. We had the vision to provide a platform to the entire community where they can connect with their customers in a more effective manner and can coupe up with the challenges faced by them from various e-commerce platforms.

FAIITA  is enabling 2 platforms in different phases and both the phases shall be completed in 3 month's time. In the first phase,  it has enabled E-shop platform which is primarily an enablement  of each store into a digital platform through the   central vendor-approved catalog ue from where every store can choose and pick his choice of products and provide inventory and prices on his own end. For setting up the E-shop platform a proper catalogue, equipped with proper graphics, specifications and details are the most important and a tedious process. It is also very important that the   content of the catalogue is approved by the brand holder to avoid any legal complications.

 

Every E-store on the FAIITA platform has   access to unlimited  data   to keep unlimited products in the E-shop and apart of selecting the products available on the catalogue, members can add various services and products of his choice in his store. The platform also enables each store to have its   own theme and  banners to present his store as per his choice.

To accomplish the task of this unique catalogue, FAIITA has opened a full-fledged office that is   aligned with more than 250 brands  for different IT, Office Automation, IOT, Security &  software vendors and is continuously in the process of increasing the list of vendors engaging with more vendors.

Another essential task is to create an environment for support a hassle-free onboarding process as for most IT dealers it is a new concept. We have created a  back office setup for handholding  through a toll-free number  for the entire community which will do hand-holding to complete the process and to guide members in case of any difficulty.

Another very important aspect of any E-commerce platform is data security. Any E-shop platform has multiple tiers of data i.e data of dealers themselves, data of customer belonging to every shop, data pertaining to the product line etc.   FAIITA through a proper legal and procedural framework  has ensured the safety of this data   in a manner that even the Office Bearers of FAIITA will also not be able to access the same.

Apart from the above structural process, FAIITA has made provisions for enablement of different transactional features like   logistics, payment gateway, customer finance options, cashback solutions on credit cards, HRMS, inventory management    etc for the benefit of dealers and to make them competitive from E-Commerce platforms.

On the technical part, FAIITA is enabling its members through various knowledge platforms such as training, guidance on new technologies, effective communication tool within the community as well as with customers. Members will also have opportunities to access various other features for better management practices which will help to increase the profitability of a member's business.

All the above support system and the platform are available at one time onboarding fee of Rs 1000/- for 5000 early birds and Rs 2000/- for rest and an annual fee of Rs1000/- which is less than Rs 100/- per month. FAIITA being a non-profit the organisation shall spend this money on maintenance of support systems and if any amount is saved from the same FAIITA has various plans depending upon the amount available for the betterment of the community. FAIITA will share details of such things as and when they happen.

It is worth mentioning that Ravi Shanker Prasad, Union IT Minister  was so impressed with the platform that while inaugurating the same he mentioned that FAIITA platform is capable of connecting not only the Indian IT business but also Global and FAIITA has taken this aspiration of minster very seriously and has already started working towards the goal.

Devesh Rastogi

Sr VP FAIITA