HP Collaborates with Coca-Cola to Reinvent Relations

With the aim to provide unique experiences and enhance personal engagement with consumers, HP Inc. has collaborated with Coca-Cola to bring the famous ‘Share a Coke’ campaign to India.

The initiative aims to give people the opportunity to celebrate relationships that have evolved over the years and reignite them by creating a moment of happiness that comes from sharing a Coke. “Share a Coke” campaign is being technologically supported by HP Indigo digital printing.

In line with the initiative’s principal idea ‘Har Rishta Bola, Mere Naam Ki Coca-Cola,’ Coke cans and bottles are now available with 20 special relationships printed on them, including Bae, Bro, Dude, BFF, Dad, Mom, Daughter, etc. Labels have been created in 12 languages, which are English, Hindi, Tamil, Telugu, Kannada, Bengali, Malayalam, Oriya, Assamese, Gujarati, Punjabi and Marathi.

Each relationship is accompanied by an exciting descriptor, such as Grandad (Old School. Yet Cool), Grandma (Scolds me. Spoils me), Daddy (My teacher. My friend), Mom (Above the rest. Simply the best) Son (My devil. My angel), Sis (Supermodel. Super role model), Bro (Troublemaker. Merrymaker), Boss (Pushes me. Promotes me) and nicknames including BFF (Laughs with me. Cries with me), Bae (Bugs me. Hugs me). A total of 11 crore labels will be printed digitally using HP Indigo 20000 digital press on PET bottles through the machine installed at Huhtamaki, an HP customer based in Mumbai.

The HP Indigo 20000 Digital Press thrives in the most demanding converting environments to deliver the highest quality for the world’s leading brands. You can deliver high-performance applications with immediate time to market. HP Indigo 20000 is best in the class digital press for doing these kinds of print jobs with a lot of new innovations.

The HP Indigo 20000 Digital Press is a market-proven, 762 mm mid-web solution with an image format, speed and imposition capability that make it a highly productive and cost-effective digital labels and flexible packaging solution.