HTC adds exciting models to appeal to the young

HTC, now an established player in the smartphone and tablet category, is trying to make it bigger with some aggressive launches. The company is wooing its customer base like never before. HTC is targeting customers in tier-1 and tier-2 cities. Also, the company is using all the platforms including digital and social media to expand its reach of the target audience.

HTC has established a broad channel network throughout India. It has 4 national distributors and 4 regional distributors and 5,000 retail outlets. To go with the current trend, HTC has also tied-up with Amazon, eBay and Snapdeal along with its strong presence in LFRs. HTC is re-inventing its strategy to customize it to the Indian customer. The companty has planned many new launches around Diwali when the spending spree in the Indian market is high.

In line with its strategy of innovation, the company recently launched two new variants-HTC Desire 616 dual-sim smartphone, an amazing phone for gaming and entertainment, and the HTC One (E8), a lightweight device, which is a vibrant twist on HTC's iconic flagship design, HTC One (E8). The latter is designed to attract the young fashion brigade introducing new materials and bold colors. HTC Desire 616 brings effortless HD video creation, consumption and superior graphic capabilities to the mid-segment market.

Jack Yang, president, HTC South Asia said, "The HTC One (M8) had set a new smartphone standard and now we're taking it in another exciting direction. Combining style and substance, the HTC One (E8) represents the incredible experience people expect from a HTC One device with a look and feel that's unlike anything else out there today. If you're looking for the best flagship smartphone experience, but want to stand out from the crowd, this is the phone for you. The newest member of our renowned HTC Desire range offers our first Octa-core processor, 8-cores of super-fast processing and premium features at a great price, offering users the best possible experience in the category."

Faisal Siddiqui, country head, HTC said, "We aim to capture a marketshare of 15% as far as smartphones are concerned and subsequently be the #1 android smartphone maker. The newly launched models are a step in this direction and there will be more exciting variants coming soon."

The HTC One (E8) will be available in India from end of July for Rs 34,990 .The new HTC Desire 616 dual sim will be available in dark gray and pearl white for Rs 16,900 in India starting this week.