iBall gains market leadership in tablets

Beating multinational brands like Samsung and Apple, iBall has gained market leadership in the tablets category in the period April-July, 2014. It has gained market share of 17.1%, beating Samsung with 15.5% and Apple with 11.5%

iBall as the mother brand, has touched a turnover of about Rs. 900 crores during FY 2013-14, cross categories, with healthy growth figures.

On the occasion Sandeep Parasrampuria, director, iBall "From the time we launched iBall Tablet PCs, we were always eyeing market leadership, just like we are leaders in many computer peripherals and digital life-style products like Cabinets, Mouse, Web Cameras and Speakers". 

It is a wonderful feeling that an Indian brand has gained market leadership. iBall has been promoting many categories and has grown from strength to strength over the last decade.

According to Brand Guru, Jagdeep Kapoor, chairman and MD-Samsika Marketing Consultants, the Brand Consultant for iBall, "When we crafted the brand iBall Slide with the positioning of ‘Enjoy the Ride', we felt that this growing Tablet category deserves a brand with 3 abilities-capability, availability and affordability. This market leadership news is truly a ‘Terrific Performance'."

As Director, Mr. Sandeep Parasrampuria puts it, "We have made the promise of iBall come alive. Whatever, the Indian consumer can visualize, we can deliver".