IBM Watson’s New Conversational Capabilities Bring Brands, Consumers Closer

IBM recently introduced Watson Virtual Agent, a cognitive conversational technology that allows businesses to simply build and deploy conversational agents. These agents, or “bots,” have emerged as businesses look to improve customer engagement, offering customers quick responses to queries and addressing potential issues in real time.

Watson Virtual Agent allows users – from startups and small businesses to enterprise – to easily and quickly build and train engagement bots from the cloud, harnessing the power of cognitive technologies. Companies like Staples and Autodesk are embracing services that go beyond simple, narrowly focused tools to sophisticated full-blown virtual agents, relying on deep natural language processing capabilities that can be used to assist consumers.

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