ICICI Bank launches Facebook Banking App 'Pockets'

ICICI Bank announced the launch of ‘Pockets by ICICI Bank', an app that enables its customers to carry out a slew of banking services on the social media site, Facebook.

A first-of-its kind app on Facebook across the globe, ‘Pockets' offers the Bank's customers the convenience of banking while they are on Facebook. It also underscores the importance that the Bank attaches to the youth and social media.

Speaking on the occasion, Chanda Kochhar, MD and CEO, ICICI Bank said: "The Bank has always been at the forefront of technological innovation in banking. With the launch of ‘Pockets by ICICI Bank', we bring the most comprehensive banking app on Facebook globally. This innovation is in line with our philosophy of Khayaal Aapka wherein we offer products and services which make banking easier and more convenient for our customers. ‘Pockets by ICICI Bank' will enable the young consumers, who spend a lot of time on Facebook, to carry out a wide set of transactions without having to leave the social media site."

Facebook has 82mn users across India and 40% of them are below the age of 30 years.

This new app is a natural progression of the ‘Your Bank' Facebook app that the Bank introduced last year, enabling its customers to view their savings account details and statements while on Facebook, as well as to order a cheque book and upgrade debit card.

‘Pockets by ICICI Bank' offers a bouquet of unique features such as split ‘n' share which allow customers to split and track group expenses and share them with friends on Facebook. The app also gives the customer the option of sending messages to remind friends on pending payments.

It also allow customers to transfer funds to their friends without knowing their bank account details like account number, bank branch, branch IFSC code etc. Through this facility, customers can create electronic coupons that can be redeemed by their friends on www.icicibank.com

‘Pockets by ICICI Bank' lets customers recharge their prepaid mobile instantly, from Facebook itself.

Users can now plan for their favourite movie with their Facebook friends and instantly book the tickets using ‘Pockets by ICICI Bank'.

A customer can also carry out a wide range of non-financial transactions through this app. The list includes viewing a summary as well as a mini statement of savings bank account, knowing credit card details and getting demat holding statements. Through this app, a customer can open fixed or recurring deposit, order a cheque book, stop a cheque payment and upgrade debit card.