Idea Cellular aims women privacy with its Private Recharge feature

Empowering women customers to pay for their connection without disclosing their numbers, Idea Private Recharge is helping customers especially women to maintain privacy and provide security.

Idea Cellular’s Private Recharge is aimed at letting customers retain their privacy by not sharing their numbers. This is especially helpful for Idea’s women customers who can choose not to disclose their numbers thereby ensuring their privacy.

On the occasion of International Women’s Day, Idea Cellular is reiterating its commitment to women’s safety with the ‘Private Recharge’ feature on its V-Top up system.

Recently Uttar Pradesh witnessed a cyber crime trend. The Recharge Bhaiya in the area was harassing girls through obscene calls, vulgar pictures and WhatsApp messages, According to Hindustan Times reports.

Also read: Bachna Ae Haseeno, Recharge Bhaiya aa gaya

The Private Recharge feature can be an initiative to maintain women’s privacy and put a stop on such crimes harassing women.

The service was first launched in Kerala in August 2016 and is now available across 14 circles in the country. Pan-India roll-out will be completed within this month.

This unique method allows women customers to recharge their mobile phones by obtaining an OTP (One Time Password), in just one simple step. Both prepaid and postpaid Idea customers can avail this facility to recharge their phones and pay mobile bills. Customers are simply required to SMS ‘Code’ to 55515 (toll free) and obtain an OTP.

As Private Recharge works through standard SMS service, it can be accessed by all customers via any type of phone in real-time. Instead of sharing the phone number, customer can share the unique code with the retailer to avail the preferred recharge.