Ingram Micro India : Rock Steady

For yet another year, Ingram Micro India claimed the top slot of the Silver
Club for distributors with a turnover of around Rs 9,396 crore in FY'2008-09, up
by nine percent from the previous fiscal's Rs 8,620 crore. This shows that even
the giant of the Indian IT distribution companies was not unaffected by the
slowdown.

40 percent of the company's business is estimated to have come from system
sales that include notebooks, desktops and servers, while components brought in
another 24 percent. Peripherals sales chipped in another 16 percent while
software business brought in 12 percent.

Last fiscal the company decided to strengthen its logistics infrastructure
and added eight new warehouses to its existing network. This initiative and the
addition of more partners in smaller cities helped the company as upcountry
contributed 15 percent to the company's total revenues.

The company also did not make too many additions to its already extensive
list of vendors, in a bid to stave off more financial overheads. The only big
vendor tie-ups were EMC Networks, Axis, Solus and Honeywell.

These additions also highlighted the distributor's growing investments in the
solutions and enterprise business, moving away from its volume business. It also
got into a new area like physical security and established proof-of-concept
centers for Juniper and Fortinet at Mumbai.

1
SILVER CLUB RANK (2007-08): 1
PROFILE
CEO: K Jaishankar Start-up year: 1996 Employees: 1,200 Collaborations: 3Com, Acer, Adaptec, Adobe, AMD, APC, Apple, Autodesk, BenQ, Canon, CheckPoint, Cisco, Citrix, Emerson, Epson, Fluke Networks, Fortinet, Genius, Gigabyte, HCL, Hitachi, HP, IBM, Intel, etc Address: Gate 1A, Godrej Industries Complex, Pirojshanagar, Vikhroli (E), Mumbai - 400079 Tel: 67960110 Website: www.ingrammicro.com
HIGHLIGHTS Added EMC to existing vendor portfolio Added eight new warehouses in smaller cities

HP was the leading vendor for Ingram, especially for its systems business,
followed by Acer. In the components business, Intel dominated Ingram's fortunes.
The company lowered its focus on the consumer electronics business, especially
that of mobile phones.

With 12,000 partners in its network, Ingram had to face its share of
post-sales warranty and DoA issues. This aside, it managed to have
top-of-the-mind recall with most of its dealers, given its strong offerings
across a wide range of vendors.