Interaction - Akhilesh Chopra, Director, Bluei

Akhilesh Chopra, Director, Bluei talks about his Make in India business in cables and power banks.

How is the demand for power banks and cables currently?

Akhilesh - Certainly, the demand for power banks and cables is quite promising at present. The need for power banks is directly proportional to travel and with the increasing trend of travel, we can expect a surge in demand for power banks in the coming years.

People are increasingly relying on their mobile devices for various purposes while travelling, be it for navigation, communication, or entertainment. This reliance on smartphones and tablets creates a need for reliable and portable power sources. Power banks serve as a convenient solution to keep devices charged on the go, ensuring uninterrupted usage and peace of mind for travellers.

Moreover, the advancements in technology have led to the emergence of power banks with larger capacities and faster charging capabilities, which further contribute to their appeal and popularity among consumers. Customers now seek power banks that offer not only high capacity but also quick charging to meet their growing power requirements.

Additionally, the demand for cables, such as USB cables and lightning cables, remains steady. With the proliferation of various devices, including smartphones, tablets, and other electronics, the need for reliable cables to connect and charge these devices persists. People often require spare or replacement cables due to wear and tear, compatibility issues, or simply to have backups for different locations.

Overall, the market for power banks and cables is expected to witness sustained growth due to the increasing travel trends and the ongoing reliance on mobile devices. As a mobile accessories brand, we should continue to focus on innovative designs, enhanced capacities, and improved charging technologies to meet the evolving demands of consumers in this segment.

Has the rise of Smart Tech influenced the business of power banks and cables?

Akhilesh - Yes, the rise of smart tech has greatly influenced the business of power banks and cables. With the introduction of various smart devices such as smartphones, tablets and wearables, the demand for portable power sources has increased significantly.

One significant change in the power bank market is the emergence of wireless power banks. These power banks utilise wireless charging technology, allowing users to charge their devices without the need for cables. This convenience has gained popularity among consumers who value a hassle-free charging experience.

Additionally, the advent of fast-charging technologies has also impacted the power bank market. Smartphones and other devices now support fast charging, which enables users to recharge their devices quickly. As a result, power banks that offer fast-charging capabilities have become sought-after accessories for users on the go.

Furthermore, the compatibility of power banks and cables with various smart devices has become crucial. As new devices are introduced with different charging ports and technologies, power bank and cable manufacturers have to adapt and provide compatible solutions. This has led to the development of versatile power banks and cables that support multiple charging standards and connectors.

How do you compete against the MNC brands in power banks and cables?

Akhilesh - We compete against MNC brands in power banks and cables by focusing on a few key strategies –

1. Quality and Reliability: I ensure that our power banks and cables are of the highest quality and reliability. We prioritise using premium materials and advanced manufacturing techniques to deliver products that perform consistently and meet the expectations of our customers.
2. Competitive Pricing: To stand out against MNC brands, we offer our power banks and cables at competitive prices. By maintaining a reasonable price point without compromising on quality, we aim to attract customers who value affordability without sacrificing performance.
3. Customer Service: Exceptional customer service is crucial in building brand loyalty. We strive to provide outstanding support and assistance to our customers before, during and after their purchase. By addressing their queries and concerns promptly and effectively, we aim to create a positive customer experience that differentiates us from MNC brands.
4. Innovation and Differentiation: To set ourselves apart, we focus on innovation and product differentiation. We constantly research and incorporate the latest technological advancements into our power banks and cables. This helps us offer unique features, enhanced functionality, and a superior user experience that can attract customers seeking innovative solutions.
5. Targeted Marketing and Branding: Understanding our target audience is essential. We develop marketing strategies that specifically target the customers who are most likely to appreciate the value we offer. By conveying the benefits and advantages of our products through targeted campaigns and branding efforts, we aim to build a strong brand presence and gain market share.

How do you update the quality of power banks and cables?

Akhilesh - We would update the quality of power banks and cables through the following strategies –

1. Thorough quality control measures: Implementing strict quality control protocols during the manufacturing process is crucial. This involves conducting comprehensive testing, adhering to industry standards, and employing experienced quality assurance teams to identify and rectify any defects or inconsistencies.
2. Compliance with safety standards: We would ensure that our power banks and cables meet the necessary safety certifications and standards, such as UL or CE. This guarantees that our products are safe to use and compliant with international regulations.
3. Continuous improvement based on customer feedback: Gathering customer feedback and reviews is essential for understanding their preferences and identifying areas for improvement. I would use this feedback to enhance the design, functionality, and durability of our power banks and cable.
4. Research and development: Investing in research and development efforts allows us to stay ahead of the competition. By innovating and incorporating new technologies, such as faster charging capabilities and advanced circuitry for protection against overcharging and short circuits, we can provide customers with cutting-edge products.
5. Regular product testing: Conducting regular product testing at various stages of production helps maintain consistent quality. This includes testing the performance, durability, and compatibility of our power banks and cables.

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