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Ambrane makes power banks, cables and other accessories for the IT sector. Ashok Rajpal, MD, Ambrane talks to us.
How is the business of power banks and cables doing in light of emerging Smart Tech requirements?
Ashok Rajpal - The business of power banks and cables has been thriving in light of emerging Smart Tech requirements. With the increasing adoption of smartphones, wearables, and other smart devices, the demand for reliable power sources and efficient charging solutions has grown exponentially. Ambrane has capitalized on this trend by offering high-quality power banks and cables that cater to the evolving needs of tech-savvy consumers. We continuously innovate to ensure compatibility with emerging technologies and provide reliable power solutions to keep pace with Smart Tech requirements.
Do you invest in R&D and evolve your own technology or do you adopt technology from other companies?
Ashok Rajpal - Ambrane strongly believes in investing in research and development (R&D) to evolve our own technology. We have a dedicated R&D team that focuses on developing cutting-edge products and innovative features. While we stay updated with industry advancements and market trends, our emphasis is on creating unique and proprietary technologies that differentiate us from other companies. By investing in R&D, we aim to provide our customers with technologically advanced solutions that meet their evolving needs and offer a competitive edge in the market.
How do you compete against MNCs in your segment?
Ashok Rajpal - Competing against multinational corporations (MNCs) in our segment is a challenge that we actively address. We differentiate ourselves by focusing on key areas such as product innovation, affordability, and customer-centric strategies. Our agility and ability to quickly adapt to changing market dynamics allow us to stay ahead. By understanding the specific requirements and preferences of our target market, we tailor our offerings to provide high-quality products at competitive prices. Additionally, our strong distribution network and strategic partnerships enable us to effectively compete with MNCs and carve out a significant market share.
What's your go-to market strategy?
Ashok Rajpal - Our go-to-market strategy revolves around a multi-faceted approach that encompasses various elements. We emphasize building strong relationships with our offline and online channel partners and retailers, ensuring the wide availability of our products across different market segments. Effective marketing campaigns, both online and offline, play a crucial role in enhancing brand visibility and reaching our target audience. We also prioritize customer engagement and satisfaction through prompt customer support and after-sales services. Furthermore, we actively participate in trade shows, exhibitions, and industry events to showcase our products and connect with potential customers and partners. Our go-to-market strategy focuses on a comprehensive and integrated approach to maximize market reach and customer satisfaction.