Interaction - Rajesh Khurana, Biwin and Manoj Gupta, Fortune Marketing

Biwin is a manufacturer of storage solutions and has tied up with Fortune Marketing to distribute its storage solutions integrated with Acer products. DQ Channels talked to Rajesh Khuarana, Country Manager, Consumer Business for India , Biwin and to Manoj Gupta, MD, Fortune Marketing.

What are the implications for the storage market of this tie up? Discuss market conditions and how this tie up will make a difference

Rajesh & Manoj - Following are the features of this tie up -

1. Acer is a leading brand known to Indian consumers. Biwin is a leading quality Flash storage manufacturer. This unique combination along with strength and network of distributor- Fortune Marketing make our product offerings very exciting for Indian Consumers especially at a time when  SSD and DRAM are in high demand due to increased IOT applications, WFH( work from home) computing devices.
2. Promotion of products is work in progress time to time .

Does Biwin market chips for other storage companies?

Rajesh & Manoj - We also provide white labelled products through our manufacturing facilities that can provide storage solutions like SSD, embedded storage chips,memory cards, memory modules and customisation services .

Is there any scope for the resellers to grow because of this tie up?

Rajesh & Manoj - We leverage our strength of leading brand -Acer, leading quality flash storage manufacturer-Biwin with 25 years of rich experience & leading Indian distributer- Fortune marketing. We will focus on getting our high quality storage products to a wide range of Indian consumers through our network of OEMs , distributors , sub-distributors, retailers, E-commerce partners .

What is the market share of Biwin in India? How is it moving forward?

Rajesh & Manoj - We just started with a tie-up with Fortune Marketing. We are looking forward to working closely with Fortune Marketing to promote the best of Acer branded storage and memory products to the market .