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Sundaresan K, VP, High Growth Techs, Tech Data, APJ talks to us about the channel strategy of this organisation.
How can the channel partners in India scale their resources, skills and investments to enhance their business growth
Sundaresan - In today’s dynamic marketplace, it is becoming increasingly challenging to stay relevant and IT channel partners understand that merely deploying the latest technology is not enough. What is needed is for IT to be delivered in a way that drives innovation, fuels agility, controls costs and address emerging challenges. This involves eliminating the guesswork and minimizing risk through continued investment in resources, skills and enablement.
With digitisation increasingly driving value across organizations, having a strategic view of IT is key to unlocking the opportunities of the technology partner ecosystem. Given this backdrop, coupled with findings from Tech Data’s very own IT ecosystem benchmark report, partnering with the right solutions aggregator and distributor is one of the most important steps that channel partners can take when developing an effective IT strategy.
What are the challenges which the reseller community in India is facing to keep pace with the complex IT landscape
Sundaresan - In an increasingly digitized world where multiple market forces simultaneously continue to challenge the distribution landscape, it is important for the reseller community to evolve as well. Among these market forces are the impending change in business models, the evolution of anything-as-a-service (XaaS), the acceleration of industry consolidation, and the necessity of focusing on customer experience. Moreover, this type of evolution also means a radical shift in organizational culture and mindset.
At the same time, resellers will also have to strengthen their education and enablement process in order to support enterprises to keep up with the evolving technology, and scale their skills, investments, and resources holistically, with the ultimate objective of maximizing business growth.
How will this platform enable the reseller community to access Microsoft’s revised partner programme?
Sundaresan - This Digital Practice Builder is aligned with Microsoft’s revised partner programme. Spanning across Asia Pacific and Japan (APJ), this development will enable the reseller community access to the program, which utilizes pre-configured cloud tools, technology and accelerator programs.
Being able to recognize a variety of partner business models and solution designation areas, partners can leverage Digital Practice Builder to drive growth opportunities through Microsoft Cloud. Focused on boosting business growth potential and go-to-market strategy, it enables partners to rapidly innovate, scale and differentiate their solutions offerings, while earning a solutions designation.
What sets Digital Practice Builder apart in the industry is its emphasis on learning at scale and convenience while building on the benefits of Tech Data’s Center of Excellence (CoE) to create an end-to-end program that helps partners grow within next-generation technology sectors. It enables partners to keep pace with the complex IT landscape and scale their resources, skills and investment holistically. We anticipate that Digital Practice Builder will be a game-changer and catalyst for channel growth.