Interaction with Shraddha Gupta, Director Sales, Cache Technologies

An exclusive interview with Shraddha Gupta, Director Sales, Cache Technologies. Here she discussed the company’s performance, expectations, and challenges for the coming year.

1. How was the last year for your business as a channel partner perspective?

Last year was great in terms of business. I am delighted to report that the year 2022-23 was extremely successful for us. We clocked approx 350 cr. last year which was approx 45% higher than the year before.

Over the past year, we have established robust partnerships with reputable manufacturers/vendors, offering diverse cutting-edge technology solutions to clients. Our continuous investment in emerging technologies positioned us as a trusted advisor for digital transformation. Identifying opportunities amid industry shifts, we provided innovative solutions, empowering clients to stay ahead in their markets.

 Exceptional customer service, integration support, and post-implementation assistance solidified our reputation as a reliable channel partner. Satisfied clients' feedback fueled our growth. Looking ahead, we are optimistic about continued success and remain committed to delivering exceptional value to clients and partners, reflecting a remarkable journey in the past year.

 2. What are the different expectations does a partner has from a CIO?

As a channel partner, we seek a collaborative and mutually beneficial relationship with the CIO to achieve success. Our expectations include clear communication and alignment of IT strategies with business objectives. We appreciate timely and informed decision-making for technology upgrades. 

Furthermore, Active involvement in technology discussions and a trusting partnership for common goals are also expected. Likewise, Budget considerations and long-term association are essential, along with feedback for improvement. Support in positive vendor relationships is desired for smoother operations. By meeting these expectations, a strong partnership can drive successful technology implementations, foster growth, and enhance overall efficiency and competitiveness.

3. How can a partner help CIOs in building the technology?

As a channel partner, we can provide valuable assistance to CIOs in building the technology solutions they need for their organizations. With our experience, we have gained extensive product knowledge. It allows us to help CIOs when it comes to choosing the right set of options for their specific requirements.

Furthermore, we work closely with clients which aids us to provide customized solutions. 

Through our partnerships with leading technology providers, we can offer CIOs access to the latest and most innovative technologies available in the market.

Moreover, Our established relationships with vendors enable us to negotiate favorable terms and provide the CIO with a wider range of options and support.

Our organization keeps budget constraints in consideration. Consequently, we assist CIOs in cost optimization. We offer effective training and support ensuring they can effectively use and maximize the potential of the implemented technology. While designing solutions, scalability is taken into consideration. 

4. What are the challenges you face as a channel partner?

As a channel partner, we face a set of challenges collaborating with manufacturers or vendors to sell their products and services to end customers. To achieve the desired results, we try to stand out from other partners and competitors.

Meeting the sales and revenue targets A significant concern for us is channel conflict. However, with our long-standing partnership, we always tend to find a solution. Inventory management is also crucial for us as a channel partner.

Despite these challenges, we always thrive and remain committed to fostering strong partnerships with manufacturers/vendors, utilizing open communication, and leveraging the support they provide. Together, we overcome obstacles, improve our collective performance, and continue to drive growth and success in the market.

Online competition is a major concern in the channel ecosystem. Though operating in a B2B domain we are nearly unaffected by this. In the near future, Cache Technologies believe that E-commerce or the online sector can help us thrive in our sector.

5. What is the potential for the year 2023-24 for the business as a channel partner?

As a channel partner, the potential for business in the years 2023-2024 looks promising and exciting. Cache Technologies believes there are several factors that contribute to this positive outlook. For instance, we always try to keep pace with technological advancements. As an organization we focus on digital transformation; we have witnessed a Post-Pandemic Recovery. Post covid we are trying to adopt efficient and resilient technologies.

Cybersecurity is a major concern for the industry. As a channel partner, we can cater to this demand by offering cybersecurity solutions and services. To evolve and create a better future we are focussing on green and sustainable technology solutions.

Moreover, we are looking forward to 550 cr. revenue this year. Though the first quarter always has a slow start, we have clocked 70 cr. revenue till now. Subsequently, in the second and third quarters we are vying for improving on these numbers and at the end of the year we will achieve our targeted revenue.