Intex partners with Mozilla Firefox to launch low cost smartphone

Intex has announced its association with Mozilla Firefox to bring the world's most affordable smartphone, Cloud FX, the first Firefox OS device to India. Priced in the sub Rs 2000 category, the smartphone will be targeted at first time smartphone users in tier II cities and rural areas and is expected to hit the market first week of August.

Cloud FX will come equipped with all the key features of a smartphone at a never before price without compromising on the quality. It will be the first low cost smartphone to operate on Mozilla Firefox offering a smooth user interface for the first time smart phone user.

Cloud FX will be a dual-sim smartphone with 3.5-inch screen powered by 1 GHz processor, other excellent features include a 2.0 MP camera, Wi-Fi and Bluetooth enabled.

Commenting on the launch, Sanjay Kumar Kalirona, business head of the Mobile vertical, Intex said, "Intex association with Mozilla Firefox is a step towards our brand's promise to offer quality products to our consumers to improve their lives and set industry benchmarks. Intex Cloud FX is aimed at fulfilling the idea of - ‘Smartphone for all' which will be priced below Rs 2000. This smartphones will be equipped with enhanced phone and browser features of Firefox OS with an access to a rich ecosystem of latest web applications improving users overall smartphone experience at affordable prices"

Intex's last year smartphone sale was 1.5 mn units and this year it is targeting 3 mn.