Intex Strengthens Regional Push in Partnership with Indus OS

Indus OS – the world’s First Regional Operating System, and the #2 OS in India, recently announced its partnership with Intex Technologies, one of the leading smartphone brands, for providing innovative solutions for the Indian users and make India truly digital. With this partnership, Intex will be strengthening its regional push to tap the fast growing regional language consumers and launch Indus OS powered smartphones soon.

Said Rakesh Deshmukh, co-Founder and CEO, Indus OS, “Since the first device launched in May 2015, Indus OS has grown at a staggering rate. Today, we are proud to have over 5mn users on Indus OS, and now with Intex onboard, we expect to continue this exponential user growth. The regional language ecosystem holds immense potential in the Indian smartphone market, and Intex is a strong force to reckon with. Our vision is to bring technology in the hands of every digital Indian and the coming together of two of the most powerful brands in smartphones, is a very essential step forward.”

Commenting on the development, Vineet Singh, Head – Digital Services, Intex Technologies said, “Intex has always brought innovative products and services to its consumers, be it the multi-lingual App - Matrabhasha or the women safety app, Sashakt. With Indus OS, Intex is taking its mobile services a step further, where consumers with regional preferences not only communicate but can transform their smart phone experience into their native language and also get the benefit of multiple utility services deeply integrated with Indus OS. Intex as a brand understands the pulse of consumers and we look to further strengthen our footprints not only in metro cities but small towns.”

Only 1 in every 10 Indians considers English as their first, second or third language. It is well researched that the next 300 million users who will use a smartphone for the first time in the next 3 years will be regional language speakers. In fact, as per research firm IDC, Tier II & Tier III cities garnered a higher share of India’s smartphone shipments for Q1 2016. India’s Tier I cities like Mumbai, Chennai, Bangalore, Kolkata & Delhi saw a 3.5 % share drop in total smartphone shipments in the country from Q4 2015 (29.9%) to Q1 2016 (26.4%). This clearly signals that the country’s smartphone penetration has started to find more takers in Tier II & Tier III cities. Indus OS is well poised to target these emerging smartphone users; it is currently powered with 12 major regional languages that together comprise 90% of the population.

The Indus keyboard is a pioneer in regional keyboards. It was the first keyboard of the country to have the natural ordering of the alphabet, allowing early smartphone users to type with ease and familiarity. It also offers the auto-correction and the patented matra-prediction features in 12 languages. It is a Hybrid Keyboard which allows users to type in a mix of English and regional language using just the English keyboard. In addition, it has its own regional app marketplace for content, App Bazaar, available in 12 languages.

Indus OS has also collaborated with the Govt. of India’s Department of Electronics and IT (DeitY) to introduce OS integrated text-to-speech technology in regional languages. “Indus OS is not just a technology product – it’s a platform that brings together brands, government, linguists, tech geeks, thousands of developers, and regional language users to gain from technology. Meanwhile, as India’s #2 domestic smartphone brand, Intex’s superior hardware and strong distribution expertise will enable people in every corner of the country to be technological competent. This partnership is a huge step forward to bridge the digital divide and unlock the true potential of technology for India’s next billion smartphone users’’, added Rakesh Deshmukh.