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As the festive season is just around the corner, Jio Haptik organised its exclusive product launch event ‘Hype’. The event was held at Taj Santacruz, Mumbai, on September 15 from 4:00 pm. Through this much-awaited event, Jio Haptik launched new WhatsApp and commerce products for the upcoming festive season.
WhatsApp has emerged as the ideal medium to support brands to achieve their targets while managing the spike in sales and support requests. This product launch event aligns with the increased importance of proactive customer engagement strategies through WhatsApp. The event witnessed top industry leaders discuss various WhatsApp campaign strategies to help brands break sales records, especially during the upcoming Diwali and festive season.
The event was attended by leading CX and Growth leaders - Satinder Singh, Platforms and Products at Jio Mobility, Archit Shrivastava, Director of Product Management at Jiomart, Bruce Schwack, Chief Communications Officer at Netmeds, Naveen Abhishek, Head of Customer Service at Pepperfry, Saurabh Bhandari, Vice President D2C New Initiatives, boAt and Arzan Singpurwallia, Partner Lead - WhatsApp for Business.
Sharing his views on the event launch, Aakrit Vaish, CEO and Co-founder of Haptik, said, “Messaging as a medium is now helping brands accomplish sales via direct customer conversations at scale. Our exclusive products and features will help enterprises proactively sell their products to customers, digitise the end-to-end shopping experience and meet enormous demand during the festive season. Also, our solution shall significantly increase brand discovery through newer channels like Ads, SMS and Instagram to help brands build a true-omnichannel strategy.”
The Click to Haptik Ads product will enable brands to start direct and personalised conversations with users through ads. The product will eventually increase click-through rates, conversions and returns on Ads expenditures. Another stellar product is Instagram Commerce. Jio Haptik will enable running Click-to-DM ads, respond to story mentions, DMs and comments with its IVA and guide users throughout their buying journeys. And lastly, through its 40+ Integrations, Jio Haptik ensures that a brand’s IVA can easily connect and effectively function with its existing CX tools.
Commenting on the occasion, Bruce Schwack, Chief Communications Officer atNetmeds, said, “We have been using Haptik for 2 years now and from the outset, we have been impressed not only with their technology, but also with their sharp focus on how the tech could help us achieve our business objectives. We've already experienced the tremendous advantage Haptik gives us in managing and reducing friction on the CS side and now the new WhatsApp commerce feature promises to help us convert "browsers" into customers. Any tool that helps us retain existing customers AND onboard new ones gets a big "thumbs up" from me.
Post the grand event, Jio Haptik conducted a networking session over dinner and drinks with all the attendees and CXOs. Some confirmed RSVP categories comprise leaders from global brands like Meta, Google, Unilever, Lodha Group, Kotak Mahindra Group, JP Morgan, Cello world and Tata AIG Group, among hundreds ofothers.
Regarding the event, Naveen Abhishek, Head of Customer Service at Pepperfry, said, “Hype at Haptik was a great event to connect with industry’s top CX and Growth leaders and like-minded peers to share insights on how brands can use WhatsApp for customer engagement, sales and support. Especially with the Diwali season, Pepperfry is trying to increase its sales and support operations at scale, and WhatsApp will be one of our core channels to do so”.