Lifesize sets vision for India cloud market

Cloud computing is a tremendous innovation in the digital landscape that has changed the way IT solutions are delivered and how end-users put them to use. The cloud computing space is growing and will continue to do so. According to a recent report by Gartner, cloud computing will constitute the bulk of IT spending by 2016. In India alone, it is predicted that the cloud market will reach over $3 billion by next year—an almost five-fold increase from 2012.

Juxtaposed into the Indian context, cloud computing is set to transform how we do business and how we move up in the digital value chain. It has a direct beneficial effect for Enterprise, small to medium sized businesses (SMBs), education sector as well as FSI sector across the country.

And now with PM’s vision of Digital India; the market for Cloud in India will grow manifold; specially now with a need of connecting all Government schools, gram panchayat, CSCs etc. This level of scale can only be achieved through an implementation of efficiency cloud based Video Conferencing solutions.

Lifesize being a Video Conferencing leading player to launch Cloud services in India for its video conferencing solutions has a major expansion plans to reach out to Mid-market , Government, Enterprises, education sector , Healthcare etc.

Lifesize is planning to expand its reach beyond Tier I, tier II and tier III cities like Ludhiana, Vizag, Japiur, Kota and Surat etc. Lifesize is also targeting verticals like Education both in private and Government space as it can revolutionize the education system of the country.

PSU , Education and Healthcare are another major focus area for lifesize from Digital India perspective.

In the past Lifesize has been adding new offerings to its cloud based services, to make it more user friendly, it has now introduced cloud-based recording feature Lifesize Cloud Amplify, the industry’s first YouTube-style personal video library approach to recording and sharing video content within and across companies.

Addressing the need for an easy way to record and play back video calls, Lifesize Cloud Amplify enables participants to effortlessly record Lifesize Cloud calls from any device with one click and share them via a simple-to-use, scalable personal video library.

“As video conferencing becomes more popular, we’ve seen a significant increase in demand for recording functionality. Today we’re responding, with more than just easy-to-use recording – we’re going leaps beyond that with a completely new approach,” said Gagan Verma - Regional Director, India & SAARC Region, lifesize. “We’ve thought strategically about how customers want to use their recordings and, based on that insight, Lifesize Cloud Amplify incorporates a personal video library that provides the industry’s easiest and most dynamic resource for sharing as well.”