“Magic Recharge” with Tata Docomo

Customers get a chance to get extra 3G data up to 10 GB

Tata Docomo announced the launch of ‘Magic Recharge’ Data offer for its prepaid customers in the region. On recharge of Rs. 208 Magic Recharge, customers will get minimum 1.1 GB of 3G Data and also stand a chance to win up to 10 GB of 3G Data at no additional cost. The data will be valid for 28 days from the day of recharge.

The unique offer has been designed for our customers in a way that lucky customers will get up to 10 GB data at Rs 208. Customers can do multiple recharges of Rs 208 magic recharge to get the assured 1.1GB data benefit multiple times and improve their chances of getting upto 10GB extra data. With the rising demand for quality data services, customers will benefit from this offer extensively.

“Our aim is to provide customers with the best products and services, there has been a significant rise in the demand for data services, to cater to this demand we are ensuring to innovate and bring out new services and plans whenever required. The scheme of ‘Magic Recharge’ caters to this very rise in demand for data services and provides an economic data-plan to our customers. This product offers great value for money as users can not only avail stipulated benefits on the recharge voucher but also enjoy added advantage based on their fortune. We are sure that the magical product will be of particular gain to Millennials who look for the best offers at pocket-friendly prices”, said Mr. Ashok Ghose, Consumer Business Unit Head, Karnataka and Kerala Circle, Tata Teleservices Limited.

With customer centricity at the core of its business, Tata Docomo constantly endeavors to bring out schemes and offers which can be availed by customers across all segments. The rise in demand for economical schemes has been increasing with the growing need of quality connectivity for 3G network. The telecom market in India is growing for 3G network where quality connectivity and affordability are the prime factors for customer satisfaction.

Recently, a report by IAMAI and KPMG suggests that the 3G user base in India is rapidly growing and is expected to grow at a compound annual growth rate of 61.3%.  This has given a boost to data usage among users. It is essential to contribute to the growth in a positive way, keeping the customers’ needs in mind.

About Tata Teleservices Limited & Tata Teleservices (Maharashtra) Limited (collectively “TTL”)

TTL is one of India’s leading mobile telecommunications service providers delivering mobile connectivity, content and services to consumers across the country. The company has been at the forefront of redefining the telecom experience in India, launching technologically advanced innovative products and services, playing an enabling role in simplifying consumer lives and expanding digital inclusion.  Having a pan-India presence across India’s 19 telecom circles, TTL offers integrated telecom solutions to its customers under the unified brand name Tata Docomo and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Docomo has been rated amongst the Top 100 Service Brands in the country.

TTL is one of the most preferred and relied upon data service provider through its integrated data services and is one of the fastest growing player, in the data market across small screen as well as large screen. Additionally, TTL commands a market leadership in the large screen data space with its Tata Photon family of 3G and Wi-Fi products. In non-voice services the company through its wide range of pioneering offerings such as e-Governance, Machine to Machine (M2M) and m-Remittance (m-Rupee) services has helped to improve citizen services, public safety and governance.

TTL is a growing market leader in the Enterprise space and provides end to end integrated Voice, Data and Managed solutions to Large and Small Medium Enterprises through its wider network footprint, better operational structure and enhanced customer service support to deliver incremental value. TTL has a robust and largest fibre optic backbone backhaul network running across 1,00,000 km and with a 25,000 km access network covering key cities which is a huge differentiator in providing seamless data services. With 2000 people TTL’s strong enterprise business is present in more than 60 cities across India, works with over 750 partners and over 1600 channel teams.

With its mantra of “open up” the company defines its focus on playing an enabling role in simplifying consumer lives by driving conversations rather than connections.

For details, visit www.tatateleservices.comand www.tatadocomo.com

*Source: Brand Equity (Economic Times)