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A purpose-led platform curated for the next generation - Meolaa - has been launched at Bangalore's WeWork Prestige Cube. The brand kicked off its widespread and impactful online and offline activation plan which included dedicated experience- driven pop-ups, advanced technological augmentations within the platform and overall innovation for the commerce experience. Founded by Ishita Sawant, Meolaa is aiming to be known as one of the most inclusive shopping platforms in India.
The online marketplace, Meolaa has already on boarded 300+ brands housing 15000+ products across 6 verticals such as athleisure, loungewear, relaxed fits, and face yoga/massages among others. Some of the biggest brands that are featured on the platform are Cava Athleisure, Pulp Cosmetics, Dhaaga, Skinvest, Just Herbs, Beco, Origami Good Karma, Indigood, Kosha Yoga Co. and more. With something for everyone, Meolaa is committed to introduce more brands that addresses the conscious needs of new- age consumers across India.
Compelled by growing technology, the brand aims to resonate with the values of the next generation. Launched in conjunction with the WeWork Labs and StrongHer Ventures Arise Mixer, the first experience driven pop- up of Meolaa witnessed a participation from numerous brands including Praanapoorna, Imars Fashion, Palison, Iti Dor, Finite Skincare, Iluvia and Aiyra Skincare.
Thrilled with the overwhelming response to the launch, Ishita Sawant, Founder, Meolaa said, “The Indian retail landscape is slated to witness a radical shift with the advent of conscious consumerism. With the launch of Meolaa, we are hoping to create such a community of consumers and contemporary purpose driven brands. Our marketplace is driven by innovative, experience-driven approach that helps bridge the gap between inclusivity, sustainability and lifestyle, we look forward to closing our first year with more positive associations with brands and inspired outreach amongst our consumers.”
This is an opportunity for the hardware resellers and IT service providers to go onboard and grow their business.
Backing Meolaa as one of their first few investments in India, Ankita Vashistha, Managing Partner, StrongHer Ventures shared, “StrongHer Ventures is pleased to back Meolaa, India’s leading new age e-commerce platform for Gen Z with upcoming and leading brands with a focus on trending and conscious product lines and collections. Ishita Sawant is a stellar young entrepreneur building commerce for the new age and experimental and conscious consumer in India, targeting the $200B opportunity in the next 3 years. D2C brands are on the rise and with the young earning population the addressable market opportunity is huge.”
The next generation such as millennial, Gen Z and Gen Y consumers have been increasingly expressing interest in sustainable and high-quality products. A new report by Bain & Company found that 52% consumers in urban India expect to grow their spending on planet-friendly brands in the next three years. Furthermore, today people are also looking for an inclusive shopping experience which welcomes and offers products across sizes, genders and preferences.