mGage acquires Unicel technologies

mGage has acquired Unicel Technologies, a mobile messaging company. Unicel is providing integrated cloud communications solutions across SMS, Voice, USSD and e-mail platforms in India. With this acquisition, mGage is now the dominant player in the enterprise mobile marketing and mobile CRM market in India.

After the acquisition, mGage will enable more than 60 Billion transactions annually. mGage’s expanded multi-channel mobile engagement platform has the newest and most advanced messaging features with retargeting capabilities including SMS, Voice, Email, USSD, Push Notifications and OTT. The mGage platform serves more than 1,000 blue-chip brands, enterprises and partners through a network of more than 800 mobile operators around the world.

“Success in the mobile engagement market today is dependent on the depth of a company’s solutions, the expertise of its team, and its global scale”, Jay Sheth, CEO of mGage said. “ And I am excited that mGage now leads the industry in each of these areas subsequent to the Unicel acquisition”, he added.

mGage’s platform serves both traditional brand marketers as well as customer care organizations within the enterprise, giving companies the ability to reach consumers across the entire customer lifecycle, from acquisition to service to retention. As a result, mGage is the go-to partner for the world’s most consumer-savvy enterprises across a variety of industries -- banking, retail, media, e-Commerce, telecommunications, automotive, travel, hospitality, and Government agencies.

Deepak Goyal, COO of mGage India, said , "With the coming together of mGage and Unicel, we are the market leader in our industry within India. The two organizations together have an unparalleled breadth of innovative solutions that can help our customers take maximum advantage of the rapidly expanding mobile opportunity."

Vinay Agrrawal, founder of Unicel commented , "We are extremely excited to become part of the mGage family and believe that the marriage of the two companies will enable us to deliver even greater value to our customers."