Microsoft enters exclusive retail partnership with Amazon India

As the e-commerce wave is visibly touching everyone Microssoft has announced an exclusive partnership with Amazon India. The retail partnership includes the entire range of its Interactive Entertainment Business (IEB) portfolio from September 1, 2014.This will include Xbox One, Xbox 360, Kinect, Xbox Live, Xbox Accessories and all Microsoft-published Xbox game titles.

"We are very excited to be the partner of choice for Microsoft's entire Interactive Entertainment Business portfolio in India. We are the fastest growing eCommerce platform in the country today and this partnership is a validation of the faith customers and sellers place on our brand. This partnership gives us the opportunity to forge deeper engagement with gaming enthusiasts across the country and aligns with our vision of offering customers in India the widest selection at low prices, fast and reliable delivery and a trustworthy shopping experience," said Samir Kumar, director, Category Management, Amazon India.

Along with this Amazon.in has also launched the pre-orders for Xbox One that includes an exciting bundle. Consumers pre-ordering the Xbox One will get the blockbuster game FIFA 15 for free. The Kinect bundle will include an additional free game of Dance Central Spotlight. In addition, the first 1000 customers will also get special offers worth Rs. 10,000.

According to Anshu Mor, director, Interactive Entertainment Business, Microsoft India, "This is a historic moment for Xbox in India. This unique partnership and the launch of Xbox One will bring a colossal line-up of exclusive blockbusters, the best multi-player experience and amazing entertainment experiences like Game DVR, Twitch, Live TV Pass Thru, Snap on TV, Skype, Voice commands through Kinect and Internet Explorer. We are also committed to bring local movies, music and on-demand TV as part of our entertainment portfolio for the Xbox Live service.

He further added "We will continue to support sales of Xbox 360 portfolio till 30th of August across our existing retail channels, post which the portfolio will become exclusive to Amazon.in. We also believe that Amazon India would offer consumers a great purchase experience and full assurance of getting a genuine console with warranty support in India."