Multiple features in one product

In a candid interaction with the DQ Channels, Puneet Gupta- SAARC & Head India, STK Accessories shares about the new range of products STK is planning to bring this year.

What is your Go-To-Market strategy?

We have selected Redington India Limited to be our National Distributor. STK products have already been sold to Regional Distributors across India and are available to buy in important towns including Mumbai, Delhi, Kolkata and Chennai. We plan for STK products to be available across the whole country by the end of 2016.

How your solutions help IT organizations/people?

Our new range includes products that feature advanced technologies that will help IT organisations and people. Our new Apple approved Qtouch Wireless case (for iPhone 6/6S) and Qtouch Wireless Charging pad (for any Qi device) is a first for India, while our Neptune Power Bank is waterproof, dustproof and an impact resistant design and has an infrared laser, torch and SOS light. Our Explorer high definition camera is waterproof and comes with 19 accessories.

What are the recent developments at the company?

Recently, we consolidated all our brands into one, STK, so mobile phone accessories, smart phone and SIM operated desk phones are all branded STK. Two new directors have recently come on board, one for Product Development and one for Strategy and we have made a number of changes essential upgrades to our packaging and product range.

What steps are you going to take to tap the growing need of efficiency?

We have launched a new range of products that feature advanced technologies and have multiple features in one product. Our Neptune Power Bank is waterproof, dustproof and an impact resistant design and has an infrared laser, torch and SOS light. We will continue to offer product solutions to our fans that will enhance the way they do things on a daily basis.

Which are the verticals and regions are you targeting now?

Our biggest focus will be on power banks, Bluetooth products and the action camera that falls under our new range of ‘Active accessories’. As well as working with Redington to continue to increase the presence of STK across India, we will be concentrating our efforts in key regions to grow our fan base.

What is your channel strategy?

We will have over 150 distributors and work with the top 5000 retail outlets across the country by 2016. We also in the final stages of planning online strategy to work with sites like Snapdeal, Flipkart, Amazon, Ebay, Paytm.

What is your existing channel partner program?

For this quarter, STK is offering a festive scheme for Retailers with the prizes being a trip abroad and freebies on purchases.

What edge do your services offer to customers?

STK offers a 12 month free replacement warranty. If a product is faulty then a customer can exchange it anywhere as long as they have an invoice.

Which companies do you consider as your competition in the Indian market?

We would consider Belkin and Capdase to be our main competition in the Indian market.

What challenges you face in the market?

As a well-established, global brand we find that the main challenges come from the grey market, where dangerous copy-products are being sold and we find that consumers do not realise what they are actually buying.

Any tie-ups to be announced in near future?

STK will soon be announcing new launches exclusively on Amazon.

What are the business expectations and targets that you have to set out to meet in Indian and Market outside India?

Globally, our target in to grow by 35%

What are the company’s future plans?

Our future plans are to grow and develop STK products focused on Power, Active and Innovation. We’ll be launching new products known as STK ‘app-cessories’ that enable the consumer to use an STK mobile app to control their accessory.