Schneider Electric creates new benchmark in digital marketing

Schneider Electric has announced that its Partner Relationship Management (PRM) programme has achieved 1700 registrations in less than a year.

A partner concentrated marketing project, PRM program is a digital initiative which seeks to expand the company’s reach beyond its usual sales force capacity. The program strategizes to engage its existing business partners through a web portal as well as reach out to a wider market for new partners. The portal provides partner insights, tailored services and information to support partner journey, extending benefits to intermediary partners and distributors.

The portal ensures information and benefits in one location, and has round the clock support and a stronger connection to Schneider Electric, networking opportunities, recognition for demonstration of expertise, sales support for partners. On the other hand, it also helps partners to easily locate the nearest available sales point. It also has a potential to develop incremental business with a ‘pull-based’ demand generation ecosystem, increased average order value and heightened purchase frequency for our partners.

On the occasion, Anil Chaudhry, MD and country president, Schneider Electric India said, “This is an evidence of our unbridled sincerity and our indefatigable effort towards innovation. This programme marks a new marketing method and a study in itself. We have already achieved the target for the year within few months and expecting to see exponential proliferation in the years to come. In the light of this programme’s success, we are confident it will chart a new path in the B2B and B2C relationship management.”

One of Schneider Electric’s partners Load Control said, “The Schneider portal is one of its kind. It is an engineer’s dream to have so much technical information in such a structured manner and easily accessible. Repeatedly Schneider has proven to be Global Leaders not just in technology but also innovation and enterprise. Keep it up!”

Another partner Switchgear and Control Technics  said, “A very well designed site. It has tailor made packages for various activities. Since we have registered under panel builder, data related to only its product and allies helps us in focusing our objectives. Training modules have not yet been allocated as of now for us, but I presume that this activity is going to help our company in keeping with the change in technologies and updating our staff / team members.”